Sunbeam Consumer Insights

Who buys Sunbeam? A Sunbeam consumer is generally very low income, African American, and adolescent age. Sunbeam consumers are more likely to purchase Sunbeam during larger pantry stocking trips. Brands such as Kraft Singles, Borden, and Sunny Meadow also tend to be purchased in the same trip. Sample consumer insights data below.

Sunbeam Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.48
% of Basket $ (median)
4.4%
Total Basket $ (median)
$56.78

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sunbeam Consumer Demographics

demographic
index
Female
102
Male
83
<24
123
25-34
89
35-44
101
45-54
107
55-64
108
65+
96
African American
134
Asian
56
Caucasian
107
Hispanic
62
demographic
index
Has Kids
99
No Kids
102
- $20k
130
$20k-40k
112
$40k-60k
111
$60k-80k
106
$80k-100k
90
$100k-125k
78
$125k +
69
No College
141
College
95
Adv. Degree
74

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Sunbeam Basket Affinity & Size

brand
basket affinity
Kraft Singles 5.6x
Borden 4.6x
Sunny Meadow 4.6x
Blue Bonnet 4.4x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
392

Where is Sunbeam Purchased?

channels
index
Beauty
1
Club
23
Dollar
306
Drug
11
Food
73
Gas & Convenience
19
Mass
145
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.6x
Hawaiian Punch 1.5x
Armour 1.5x
Marlboro Gold Pack 1.5x

How Did They Pay?

method
index
Cash
102
Credit
84
Debit
113
Food Stamps
125

When is Sunbeam Purchased?

day of week
Sun
18.2%
Mon
13.5%
Tue
12.0%
Wed
11.9%
Thu
11.1%
Fri
14.9%
Sat
18.4%
time of day
Morning
13.3%
Noon
15.3%
Afternoon
34.6%
Evening
29.5%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sunbeam consumers purchase?

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Why do Sunbeam consumers try new brands?

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Where do Sunbeam consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sunbeam Target Market

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Who actually buys Sunbeam? Do these consumers match the intended target market of Sunbeam?

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What motivates the target market to purchase Sunbeam?

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What other target market should Sunbeam look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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