Sunbeam Consumer Insights

Who buys Sunbeam?

A Sunbeam consumer is generally very low income, African American, and adolescent age. Sunbeam consumers are more likely to purchase Sunbeam during larger pantry stocking trips. Brands such as Kraft Singles, Borden, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Sunbeam Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.48
% of Basket $ (median)
4.4%
Total Basket $ (median)
$56.78

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sunbeam Consumer Demographics

demographic
index
Female
102
Male
83
<24
123
25-34
89
35-44
101
45-54
107
55-64
108
65+
96
African American
134
Asian
56
Caucasian
107
Hispanic
62
demographic
index
Has Kids
99
No Kids
102
- $20k
130
$20k-40k
112
$40k-60k
111
$60k-80k
106
$80k-100k
90
$100k-125k
78
$125k +
69
No College
141
College
95
Adv. Degree
74

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Sunbeam Basket Affinity & Size

brand
basket affinity
Kraft Singles 5.6x
Borden 4.6x
Sunny Meadow 4.6x
Blue Bonnet 4.4x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
392

Where is Sunbeam Purchased?

channels
index
Beauty
1
Club
23
Dollar
306
Drug
11
Food
73
Gas & Convenience
19
Mass
145
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.6x
Hawaiian Punch 1.5x
Armour 1.5x
Marlboro Gold Pack 1.5x

How Did They Pay?

method
index
Cash
102
Credit
84
Debit
113
Food Stamps
125

When is Sunbeam Purchased?

day of week
Sun
18.2%
Mon
13.5%
Tue
12.0%
Wed
11.9%
Thu
11.1%
Fri
14.9%
Sat
18.4%
time of day
Morning
13.3%
Noon
15.3%
Afternoon
34.6%
Evening
29.5%
Late
7.3%

About Our Sunbeam Consumer Insights

How do we know who buys Sunbeam? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sunbeam consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.