Sunbeam (Jarden Corporation) Consumer Insights

Who buys Sunbeam (Jarden Corporation)? Sunbeam (Jarden Corporation) consumers are generally lower income, African American, and older age. Sunbeam (Jarden Corporation) consumers are more likely to purchase Sunbeam (Jarden Corporation) during larger pantry stocking trips. Brands such as Sunbeam, Cottonelle, and Colgate also tend to be purchased in the same trip. Sample consumer insights data below.

Sunbeam (Jarden Corporation) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
18.9%
Total Basket $ (median)
$10.60

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Sunbeam (Jarden Corporation) Consumer Demographics

demographic
index
Female
100
Male
102
<24
112
25-34
96
35-44
96
45-54
105
55-64
122
65+
89
African American
110
Asian
87
Caucasian
103
Hispanic
93
demographic
index
Has Kids
93
No Kids
116
- $20k
99
$20k-40k
111
$40k-60k
97
$60k-80k
111
$80k-100k
95
$100k-125k
89
$125k +
89
No College
120
College
96
Adv. Degree
97

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Sunbeam (Jarden Corporation) Basket Affinity & Size

brand
basket affinity
Sunbeam 30.6x
Cottonelle 9.0x
Colgate 8.3x
Archer Farms 7.6x
basket size
index
Urgent Need (1-2 Items)
37
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
174

Where is Sunbeam (Jarden Corporation) Purchased?

channels
index
Club
37
Dollar
422
Drug
60
Food
1
Gas & Convenience
6
Mass
184
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.5x
Cottonelle 1.4x
Hostess 1.4x
Gold Peak 1.3x

How Did They Pay?

method
index
Cash
94
Credit
96
Debit
116
Food Stamps
34

When is Sunbeam (Jarden Corporation) Purchased?

day of week
Sun
15.7%
Mon
12.9%
Tue
13.0%
Wed
11.2%
Thu
14.0%
Fri
14.5%
Sat
18.6%
time of day
Morning
15.0%
Noon
16.4%
Afternoon
34.7%
Evening
25.8%
Late
8.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sunbeam (Jarden Corporation) consumers purchase?

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Why do Sunbeam (Jarden Corporation) consumers try new brands?

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Where do Sunbeam (Jarden Corporation) consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

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Research the Sunbeam (Jarden Corporation) Target Market

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Who actually buys Sunbeam (Jarden Corporation)? Do these consumers match the intended target market of Sunbeam (Jarden Corporation)?

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What motivates the target market to purchase Sunbeam (Jarden Corporation)?

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What other target market should Sunbeam (Jarden Corporation) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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