Sunbelt Consumer Insights

Who buys Sunbelt?

A Sunbelt consumer is generally slightly lower income, Caucasian, and lower middle age. Sunbelt consumers are more likely to purchase Sunbelt during larger pantry stocking trips. Brands such as Totino's Party Pizza, Kelloggs Pop Tarts, and Totino's Pizza Rolls also tend to be purchased in the same trip. See sample consumer insights data below.

Sunbelt Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.69
% of Basket $ (median)
4.0%
Total Basket $ (median)
$66.96

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sunbelt Consumer Demographics

demographic
index
Female
102
Male
79
<24
93
25-34
101
35-44
109
45-54
95
55-64
82
65+
65
African American
74
Asian
24
Caucasian
117
Hispanic
39
demographic
index
Has Kids
109
No Kids
79
- $20k
70
$20k-40k
99
$40k-60k
114
$60k-80k
112
$80k-100k
111
$100k-125k
89
$125k +
78
No College
100
College
100
Adv. Degree
99

Understand Sunbelt Consumer Behavior

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Sunbelt Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
518

Where is Sunbelt Purchased?

channels
index
Club
22
Dollar
26
Drug
5
Food
75
Gas & Convenience
5
Mass
157
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.5x
Farmers Market 1.5x
Blue Bonnet 1.5x
Totino's Party Pizza 1.5x

How Did They Pay?

method
index
Cash
111
Credit
94
Debit
100
Food Stamps
123

When is Sunbelt Purchased?

day of week
Sun
18.2%
Mon
13.4%
Tue
12.5%
Wed
11.7%
Thu
12.2%
Fri
15.2%
Sat
16.9%
time of day
Morning
14.8%
Noon
16.2%
Afternoon
32.8%
Evening
28.8%
Late
7.5%

About Our Sunbelt Consumer Insights

How do we know who buys Sunbelt? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sunbelt consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.