Sunbelt Consumer Insights

Who buys Sunbelt? A Sunbelt consumer is generally slightly lower income, Caucasian, and lower middle age. Sunbelt consumers are more likely to purchase Sunbelt during larger pantry stocking trips. Brands such as Totino's Party Pizza, Kelloggs Pop Tarts, and Totino's Pizza Rolls also tend to be purchased in the same trip. Sample consumer insights data below.

Sunbelt Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.69
% of Basket $ (median)
4.0%
Total Basket $ (median)
$66.96

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sunbelt Consumer Demographics

demographic
index
Female
102
Male
79
<24
93
25-34
101
35-44
109
45-54
95
55-64
82
65+
65
African American
74
Asian
24
Caucasian
117
Hispanic
39
demographic
index
Has Kids
109
No Kids
79
- $20k
70
$20k-40k
99
$40k-60k
114
$60k-80k
112
$80k-100k
111
$100k-125k
89
$125k +
78
No College
100
College
100
Adv. Degree
99

Understand Sunbelt Consumer Behavior

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Sunbelt Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
518

Where is Sunbelt Purchased?

channels
index
Club
22
Dollar
26
Drug
5
Food
75
Gas & Convenience
5
Mass
157
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.5x
Farmers Market 1.5x
Blue Bonnet 1.5x
Totino's Party Pizza 1.5x

How Did They Pay?

method
index
Cash
111
Credit
94
Debit
100
Food Stamps
123

When is Sunbelt Purchased?

day of week
Sun
18.2%
Mon
13.4%
Tue
12.5%
Wed
11.7%
Thu
12.2%
Fri
15.2%
Sat
16.9%
time of day
Morning
14.8%
Noon
16.2%
Afternoon
32.8%
Evening
28.8%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sunbelt consumers purchase?

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Why do Sunbelt consumers try new brands?

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Where do Sunbelt consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sunbelt Target Market

Arrow and target

Who actually buys Sunbelt? Do these consumers match the intended target market of Sunbelt?

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What motivates the target market to purchase Sunbelt?

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What other target market should Sunbelt look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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