Sunbird Consumer Insights

Who buys Sunbird? A Sunbird consumer is generally very low income, African American, and adolescent age. Sunbird consumers are more likely to purchase Sunbird during larger pantry stocking trips. Brands such as Swanson, Mccormick, and TURKEY KNOB also tend to be purchased in the same trip. Sample consumer insights data below.

Sunbird Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.19
% of Basket $ (median)
1.8%
Total Basket $ (median)
$66.63

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sunbird Consumer Demographics

demographic
index
Female
101
Male
90
<24
125
25-34
105
35-44
93
45-54
112
55-64
95
65+
56
African American
106
Asian
95
Caucasian
101
Hispanic
83
demographic
index
Has Kids
96
No Kids
108
- $20k
147
$20k-40k
85
$40k-60k
110
$60k-80k
114
$80k-100k
97
$100k-125k
85
$125k +
72
No College
77
College
111
Adv. Degree
75

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Sunbird Basket Affinity & Size

brand
basket affinity
Swanson 6.1x
Mccormick 5.8x
TURKEY KNOB 5.7x
Generic Pma 5.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
115
Pantry Stocking (21+ Items)
542

Where is Sunbird Purchased?

channels
index
Drug
54
Food
133
Mass
113
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 1.6x
Red Bull 1.6x
Totino's Pizza Rolls 1.6x
Chef Boyardee 1.6x

How Did They Pay?

method
index
Cash
203
Credit
63
Debit
79
Food Stamps
146

When is Sunbird Purchased?

day of week
Sun
18.0%
Mon
15.7%
Tue
12.5%
Wed
10.6%
Thu
11.6%
Fri
13.6%
Sat
18.0%
time of day
Morning
12.4%
Noon
15.1%
Afternoon
35.6%
Evening
28.1%
Late
8.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sunbird consumers purchase?

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Why do Sunbird consumers try new brands?

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Where do Sunbird consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sunbird Target Market

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Who actually buys Sunbird? Do these consumers match the intended target market of Sunbird?

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What motivates the target market to purchase Sunbird?

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What other target market should Sunbird look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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