Sunbird Consumer Insights

Who buys Sunbird?

A Sunbird consumer is generally very low income, African American, and adolescent age. Sunbird consumers are more likely to purchase Sunbird during larger pantry stocking trips. Brands such as Swanson, Mccormick, and TURKEY KNOB also tend to be purchased in the same trip. See sample consumer insights data below.

Sunbird Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.19
% of Basket $ (median)
1.8%
Total Basket $ (median)
$66.63

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sunbird Consumer Demographics

demographic
index
Female
101
Male
90
<24
125
25-34
105
35-44
93
45-54
112
55-64
95
65+
56
African American
106
Asian
95
Caucasian
101
Hispanic
83
demographic
index
Has Kids
96
No Kids
108
- $20k
147
$20k-40k
85
$40k-60k
110
$60k-80k
114
$80k-100k
97
$100k-125k
85
$125k +
72
No College
77
College
111
Adv. Degree
75

Understand Sunbird Consumer Behavior

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Sunbird Basket Affinity & Size

brand
basket affinity
Swanson 6.1x
Mccormick 5.8x
TURKEY KNOB 5.7x
Generic Pma 5.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
115
Pantry Stocking (21+ Items)
542

Where is Sunbird Purchased?

channels
index
Drug
54
Food
133
Mass
113
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 1.6x
Red Bull 1.6x
Totino's Pizza Rolls 1.6x
Chef Boyardee 1.6x

How Did They Pay?

method
index
Cash
203
Credit
63
Debit
79
Food Stamps
146

When is Sunbird Purchased?

day of week
Sun
18.0%
Mon
15.7%
Tue
12.5%
Wed
10.6%
Thu
11.6%
Fri
13.6%
Sat
18.0%
time of day
Morning
12.4%
Noon
15.1%
Afternoon
35.6%
Evening
28.1%
Late
8.8%

About Our Sunbird Consumer Insights

How do we know who buys Sunbird? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sunbird consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.