Sunchips Consumer Insights

Who buys Sunchips?

A Sunchips consumer is generally very high income, Asian, and upper middle age. Sunchips consumers are more likely to purchase Sunchips during larger pantry stocking trips. Brands such as Chex Mix, Quaker Chewy, and Lean Cuisine also tend to be purchased in the same trip. See sample consumer insights data below.

Sunchips Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.2%
Total Basket $ (median)
$57.78

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sunchips Consumer Demographics

demographic
index
Female
99
Male
108
<24
103
25-34
90
35-44
106
45-54
110
55-64
83
65+
86
African American
70
Asian
111
Caucasian
104
Hispanic
68
demographic
index
Has Kids
104
No Kids
91
- $20k
83
$20k-40k
86
$40k-60k
90
$60k-80k
99
$80k-100k
113
$100k-125k
115
$125k +
119
No College
80
College
102
Adv. Degree
116

Understand Sunchips Consumer Behavior

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Sunchips Basket Affinity & Size

brand
basket affinity
Chex Mix 4.2x
Quaker Chewy 3.8x
Lean Cuisine 3.5x
Doritos 3.5x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
427

Where is Sunchips Purchased?

channels
index
Club
199
Dollar
36
Drug
27
Food
114
Gas & Convenience
42
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.3x
Nabisco Triscuit 1.3x
Snyders Of Hanover 1.3x
Chex Mix 1.3x

How Did They Pay?

method
index
Cash
89
Credit
111
Debit
98
Food Stamps
93

When is Sunchips Purchased?

day of week
Sun
17.6%
Mon
13.6%
Tue
12.5%
Wed
11.7%
Thu
12.3%
Fri
15.3%
Sat
17.1%
time of day
Morning
14.5%
Noon
19.1%
Afternoon
34.3%
Evening
26.4%
Late
5.6%

About Our Sunchips Consumer Insights

How do we know who buys Sunchips? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sunchips consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.