Sundown Consumer Insights

Who buys Sundown?

A Sundown consumer is generally slightly lower income, African American, and senior age. Sundown consumers are more likely to purchase Sundown during larger pantry stocking trips. Brands such as Fresh Selections, Listerine, and Scott also tend to be purchased in the same trip. See sample consumer insights data below.

Sundown Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.00
% of Basket $ (median)
24.1%
Total Basket $ (median)
$28.99

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sundown Consumer Demographics

demographic
index
Female
101
Male
90
<24
94
25-34
86
35-44
87
45-54
112
55-64
158
65+
171
African American
115
Asian
92
Caucasian
102
Hispanic
75
demographic
index
Has Kids
81
No Kids
142
- $20k
95
$20k-40k
111
$40k-60k
117
$60k-80k
104
$80k-100k
93
$100k-125k
89
$125k +
73
No College
104
College
100
Adv. Degree
95

Understand Sundown Consumer Behavior

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Sundown Basket Affinity & Size

brand
basket affinity
Fresh Selections 7.7x
Listerine 5.7x
Scott 5.6x
Hefty 5.1x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
262

Where is Sundown Purchased?

channels
index
Beauty
16
Dollar
362
Drug
441
Food
118
Mass
53
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.5x
Huggies 1.5x
Marlboro Gold Pack 1.5x
Diet Mountain Dew 1.5x

How Did They Pay?

method
index
Cash
113
Credit
123
Debit
78
Food Stamps
40

When is Sundown Purchased?

day of week
Sun
17.1%
Mon
14.5%
Tue
12.8%
Wed
12.1%
Thu
12.5%
Fri
15.4%
Sat
15.6%
time of day
Morning
15.3%
Noon
16.2%
Afternoon
35.9%
Evening
26.0%
Late
6.6%

About Our Sundown Consumer Insights

How do we know who buys Sundown? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sundown consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.