SunGold Food's Consumer Insights

Who buys SunGold Food's?

A SunGold Food's consumer is generally very high income, African American, and upper middle age. SunGold Food's consumers are more likely to purchase SunGold Food's during larger pantry stocking trips. Brands such as Fresh Selections, Driscoll's, and Pop-Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

SunGold Food's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.68
% of Basket $ (median)
6.8%
Total Basket $ (median)
$39.21

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

SunGold Food's Consumer Demographics

demographic
index
Female
99
Male
114
<24
113
25-34
87
35-44
106
45-54
118
55-64
69
65+
73
African American
142
Asian
119
Caucasian
94
Hispanic
133
demographic
index
Has Kids
117
No Kids
63
- $20k
84
$20k-40k
95
$40k-60k
103
$60k-80k
102
$80k-100k
99
$100k-125k
99
$125k +
112
No College
107
College
101
Adv. Degree
88

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SunGold Food's Basket Affinity & Size

brand
basket affinity
Fresh Selections 21.5x
Driscoll's 9.0x
Pop-Tarts 6.4x
Nabisco 5.8x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
377

Where is SunGold Food's Purchased?

channels
index
Drug
0
Food
293
Gas & Convenience
40
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 3.5x
Sunbeam 2.0x
Ro-Tel 1.9x
Marlboro 1.9x

How Did They Pay?

method
index
Cash
66
Credit
118
Debit
92
Food Stamps
184

When is SunGold Food's Purchased?

day of week
Sun
19.4%
Mon
15.2%
Tue
14.1%
Wed
11.0%
Thu
11.3%
Fri
14.0%
Sat
15.0%
time of day
Morning
16.2%
Noon
14.3%
Afternoon
30.2%
Evening
30.4%
Late
8.9%

Get More SunGold Food's Data

Contact us for the latest SunGold Food's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do SunGold Food's consumers switch to?

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Why do consumers stop buying SunGold Food's products?

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Which retailers do SunGold Food's shoppers prefer to shop at?

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What motivates consumers to try SunGold Food's products?

Research the SunGold Food's Target Market

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Who actually buys SunGold Food's? Do these consumers match the intended target market of SunGold Food's?

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What motivates the target market to purchase SunGold Food's?

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What other target market should SunGold Food's look at?

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Which other brands have a similar target market?

About Our SunGold Food's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.