SunGold Food's Consumer Insights

Who buys SunGold Food's? SunGold Food's consumers are generally very high income, African American, and upper middle age. SunGold Food's consumers are more likely to purchase SunGold Food's during larger pantry stocking trips. Brands such as Fresh Selections, Driscoll's, and Pop-Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

SunGold Food's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.68
% of Basket $ (median)
6.8%
Total Basket $ (median)
$39.21

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

SunGold Food's Consumer Demographics

demographic
index
Female
99
Male
114
<24
113
25-34
87
35-44
106
45-54
118
55-64
69
65+
73
African American
142
Asian
119
Caucasian
94
Hispanic
133
demographic
index
Has Kids
117
No Kids
63
- $20k
84
$20k-40k
95
$40k-60k
103
$60k-80k
102
$80k-100k
99
$100k-125k
99
$125k +
112
No College
107
College
101
Adv. Degree
88

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SunGold Food's Basket Affinity & Size

brand
basket affinity
Fresh Selections 21.5x
Driscoll's 9.0x
Pop-Tarts 6.4x
Nabisco 5.8x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
377

Where is SunGold Food's Purchased?

channels
index
Drug
0
Food
293
Gas & Convenience
40
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 3.5x
Sunbeam 2.0x
Ro-Tel 1.9x
Marlboro 1.9x

How Did They Pay?

method
index
Cash
66
Credit
118
Debit
92
Food Stamps
184

When is SunGold Food's Purchased?

day of week
Sun
19.4%
Mon
15.2%
Tue
14.1%
Wed
11.0%
Thu
11.3%
Fri
14.0%
Sat
15.0%
time of day
Morning
16.2%
Noon
14.3%
Afternoon
30.2%
Evening
30.4%
Late
8.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do SunGold Food's consumers purchase?

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Why do SunGold Food's consumers try new brands?

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Where do SunGold Food's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the SunGold Food's Target Market

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Who actually buys SunGold Food's? Do these consumers match the intended target market of SunGold Food's?

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What motivates the target market to purchase SunGold Food's?

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What other target market should SunGold Food's look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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