Sunkist Consumer Insights

Who buys Sunkist?

A Sunkist consumer is generally very low income, Asian, and older age. Sunkist consumers are more likely to purchase Sunkist during larger pantry stocking trips. Brands such as 7Up, A&W, and Canada Dry also tend to be purchased in the same trip. See sample consumer insights data below.

Sunkist Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.97
% of Basket $ (median)
6.1%
Total Basket $ (median)
$48.82

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sunkist Consumer Demographics

demographic
index
Female
99
Male
106
<24
101
25-34
95
35-44
102
45-54
101
55-64
106
65+
95
African American
148
Asian
152
Caucasian
92
Hispanic
103
demographic
index
Has Kids
100
No Kids
99
- $20k
120
$20k-40k
106
$40k-60k
104
$60k-80k
105
$80k-100k
95
$100k-125k
83
$125k +
87
No College
106
College
101
Adv. Degree
89

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Sunkist Basket Affinity & Size

brand
basket affinity
7Up 20.2x
A&W 17.6x
Canada Dry 7.7x
Hawaiian Punch 4.4x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
337

Where is Sunkist Purchased?

channels
index
Beauty
3
Club
80
Dollar
38
Drug
77
Food
151
Gas & Convenience
160
Mass
71
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
Sunbeam 1.4x
Kool-Aid 1.4x
7Up 1.4x

How Did They Pay?

method
index
Cash
115
Credit
95
Debit
91
Food Stamps
158

When is Sunkist Purchased?

day of week
Sun
17.2%
Mon
12.1%
Tue
12.1%
Wed
12.2%
Thu
12.3%
Fri
15.9%
Sat
18.2%
time of day
Morning
14.7%
Noon
16.5%
Afternoon
34.8%
Evening
27.2%
Late
6.7%

Get More Sunkist Data

Better understand Sunkist consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Sunkist consumers switch to?

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Why do consumers stop buying Sunkist products?

Store front

Which retailers do Sunkist shoppers prefer to shop at?

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What motivates consumers to try Sunkist products?

Research the Sunkist Target Market

Arrow and target

Who actually buys Sunkist? Do these consumers match the intended target market of Sunkist?

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What motivates the target market to buy Sunkist?

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What other target market should Sunkist look at?

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Which other brands have a similar target market?

About Our Sunkist Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.