Sunkist (Soda) Consumer Insights

Who buys Sunkist (Soda)? Sunkist (Soda) consumers are generally very low income, African American, and older age. Sunkist (Soda) consumers are more likely to purchase Sunkist (Soda) during larger pantry stocking trips. Brands such as A&W, 7Up, and Canada Dry also tend to be purchased in the same trip. Sample consumer insights data below.

Sunkist (Soda) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
5.4%
Total Basket $ (median)
$37.02

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  • Recent demographic data

Sunkist (Soda) Consumer Demographics

demographic
index
Female
100
Male
100
<24
94
25-34
92
35-44
97
45-54
109
55-64
113
65+
113
African American
148
Asian
93
Caucasian
99
Hispanic
91
demographic
index
Has Kids
97
No Kids
107
- $20k
126
$20k-40k
100
$40k-60k
110
$60k-80k
99
$80k-100k
95
$100k-125k
82
$125k +
92
No College
118
College
95
Adv. Degree
101

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Sunkist (Soda) Basket Affinity & Size

brand
basket affinity
A&W 26.1x
7Up 25.2x
Canada Dry 12.4x
Hawaiian Punch 5.6x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
361

Where is Sunkist (Soda) Purchased?

channels
index
Club
23
Dollar
124
Drug
86
Food
128
Gas & Convenience
108
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
A&W 1.5x
Diet Mountain Dew 1.5x
7Up 1.5x

How Did They Pay?

method
index
Cash
127
Credit
88
Debit
90
Food Stamps
163

When is Sunkist (Soda) Purchased?

day of week
Sun
16.0%
Mon
12.5%
Tue
12.2%
Wed
11.8%
Thu
12.3%
Fri
16.8%
Sat
18.3%
time of day
Morning
15.0%
Noon
16.1%
Afternoon
33.4%
Evening
28.1%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sunkist (Soda) consumers purchase?

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Why do Sunkist (Soda) consumers try new brands?

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Where do Sunkist (Soda) consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sunkist (Soda) Target Market

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Who actually buys Sunkist (Soda)? Do these consumers match the intended target market of Sunkist (Soda)?

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What motivates the target market to purchase Sunkist (Soda)?

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What other target market should Sunkist (Soda) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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