Sunkist (Soda) Consumer Insights

Who buys Sunkist (Soda)?

A Sunkist (Soda) consumer is generally very low income, African American, and older age. Sunkist (Soda) consumers are more likely to purchase Sunkist (Soda) during larger pantry stocking trips. Brands such as A&W, 7Up, and Canada Dry also tend to be purchased in the same trip. See sample consumer insights data below.

Sunkist (Soda) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
5.4%
Total Basket $ (median)
$37.02

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sunkist (Soda) Consumer Demographics

demographic
index
Female
100
Male
100
<24
94
25-34
92
35-44
97
45-54
109
55-64
113
65+
113
African American
148
Asian
93
Caucasian
99
Hispanic
91
demographic
index
Has Kids
97
No Kids
107
- $20k
126
$20k-40k
100
$40k-60k
110
$60k-80k
99
$80k-100k
95
$100k-125k
82
$125k +
92
No College
118
College
95
Adv. Degree
101

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Sunkist (Soda) Basket Affinity & Size

brand
basket affinity
A&W 26.1x
7Up 25.2x
Canada Dry 12.4x
Hawaiian Punch 5.6x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
361

Where is Sunkist (Soda) Purchased?

channels
index
Club
23
Dollar
124
Drug
86
Food
128
Gas & Convenience
108
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
A&W 1.5x
Diet Mountain Dew 1.5x
7Up 1.5x

How Did They Pay?

method
index
Cash
127
Credit
88
Debit
90
Food Stamps
163

When is Sunkist (Soda) Purchased?

day of week
Sun
16.0%
Mon
12.5%
Tue
12.2%
Wed
11.8%
Thu
12.3%
Fri
16.8%
Sat
18.3%
time of day
Morning
15.0%
Noon
16.1%
Afternoon
33.4%
Evening
28.1%
Late
7.4%

About Our Sunkist (Soda) Consumer Insights

How do we know who buys Sunkist (Soda)? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sunkist (Soda) consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.