Sun-Maid Consumer Insights

Who buys Sun-Maid?

A Sun-Maid consumer is generally very high income, Caucasian, and senior age. Sun-Maid consumers are more likely to purchase Sun-Maid during larger pantry stocking trips. Brands such as Dannon Danimals, Mott's, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Sun-Maid Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.0%
Total Basket $ (median)
$74.06

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sun-Maid Consumer Demographics

demographic
index
Female
101
Male
95
<24
67
25-34
85
35-44
105
45-54
97
55-64
122
65+
174
African American
87
Asian
98
Caucasian
102
Hispanic
90
demographic
index
Has Kids
103
No Kids
93
- $20k
71
$20k-40k
76
$40k-60k
87
$60k-80k
107
$80k-100k
106
$100k-125k
115
$125k +
141
No College
79
College
98
Adv. Degree
136

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Sun-Maid Basket Affinity & Size

brand
basket affinity
Dannon Danimals 4.8x
Mott's 4.5x
Archer Farms 4.3x
Quaker 4.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
478

Where is Sun-Maid Purchased?

channels
index
Beauty
2
Club
126
Dollar
80
Drug
53
Food
112
Gas & Convenience
5
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Mott's 1.3x
Horizon Organic 1.3x
Dannon Oikos 1.3x
Snyders Of Hanover 1.3x

How Did They Pay?

method
index
Cash
102
Credit
107
Debit
94
Food Stamps
91

When is Sun-Maid Purchased?

day of week
Sun
18.1%
Mon
14.3%
Tue
13.0%
Wed
12.1%
Thu
11.7%
Fri
14.1%
Sat
16.6%
time of day
Morning
16.9%
Noon
18.9%
Afternoon
34.5%
Evening
24.5%
Late
5.2%

Get More Sun-Maid Data

Better understand Sun-Maid consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Sun-Maid consumers switch to?

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Why do consumers stop buying Sun-Maid products?

Store front

Which retailers do Sun-Maid shoppers prefer to shop at?

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What motivates consumers to try Sun-Maid products?

Research the Sun-Maid Target Market

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Who actually buys Sun-Maid? Do these consumers match the intended target market of Sun-Maid?

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What motivates the target market to buy Sun-Maid?

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What other target market should Sun-Maid look at?

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Which other brands have a similar target market?

About Our Sun-Maid Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.