Sun-Maid Consumer Insights

Who buys Sun-Maid? A Sun-Maid consumer is generally very high income, Caucasian, and senior age. Sun-Maid consumers are more likely to purchase Sun-Maid during larger pantry stocking trips. Brands such as Dannon Danimals, Mott's, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Sun-Maid Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.0%
Total Basket $ (median)
$74.06

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sun-Maid Consumer Demographics

demographic
index
Female
101
Male
95
<24
67
25-34
85
35-44
105
45-54
97
55-64
122
65+
174
African American
87
Asian
98
Caucasian
102
Hispanic
90
demographic
index
Has Kids
103
No Kids
93
- $20k
71
$20k-40k
76
$40k-60k
87
$60k-80k
107
$80k-100k
106
$100k-125k
115
$125k +
141
No College
79
College
98
Adv. Degree
136

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Sun-Maid Basket Affinity & Size

brand
basket affinity
Dannon Danimals 4.8x
Mott's 4.5x
Archer Farms 4.3x
Quaker 4.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
478

Where is Sun-Maid Purchased?

channels
index
Beauty
2
Club
126
Dollar
80
Drug
53
Food
112
Gas & Convenience
5
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Mott's 1.3x
Horizon Organic 1.3x
Dannon Oikos 1.3x
Snyders Of Hanover 1.3x

How Did They Pay?

method
index
Cash
102
Credit
107
Debit
94
Food Stamps
91

When is Sun-Maid Purchased?

day of week
Sun
18.1%
Mon
14.3%
Tue
13.0%
Wed
12.1%
Thu
11.7%
Fri
14.1%
Sat
16.6%
time of day
Morning
16.9%
Noon
18.9%
Afternoon
34.5%
Evening
24.5%
Late
5.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sun-Maid consumers purchase?

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Why do Sun-Maid consumers try new brands?

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Where do Sun-Maid consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sun-Maid Target Market

Arrow and target

Who actually buys Sun-Maid? Do these consumers match the intended target market of Sun-Maid?

Thought bubble

What motivates the target market to purchase Sun-Maid?

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What other target market should Sun-Maid look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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