Sunny D Consumer Insights

Who buys Sunny D?

A Sunny D consumer is generally very low income, Hispanic, and adolescent age. Sunny D consumers are more likely to purchase Sunny D during larger pantry stocking trips. Brands such as Bar-S, Totino's Pizza Rolls, and Totino's Party Pizza also tend to be purchased in the same trip. See sample consumer insights data below.

Sunny D Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.50
% of Basket $ (median)
3.9%
Total Basket $ (median)
$64.57

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sunny D Consumer Demographics

demographic
index
Female
101
Male
87
<24
132
25-34
90
35-44
106
45-54
104
55-64
89
65+
69
African American
147
Asian
131
Caucasian
88
Hispanic
154
demographic
index
Has Kids
115
No Kids
66
- $20k
136
$20k-40k
115
$40k-60k
110
$60k-80k
96
$80k-100k
82
$100k-125k
96
$125k +
69
No College
138
College
97
Adv. Degree
69

Understand Sunny D Consumer Behavior

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Sunny D Basket Affinity & Size

brand
basket affinity
Bar-S 5.4x
Totino's Pizza Rolls 4.7x
Totino's Party Pizza 4.7x
Hawaiian Punch 4.5x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
434

Where is Sunny D Purchased?

channels
index
Club
229
Dollar
120
Drug
9
Food
98
Gas & Convenience
40
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.6x
Bar-S 1.6x
Armour 1.5x
Hostess 1.5x

How Did They Pay?

method
index
Cash
105
Credit
81
Debit
102
Food Stamps
221

When is Sunny D Purchased?

day of week
Sun
18.0%
Mon
13.2%
Tue
11.9%
Wed
12.3%
Thu
12.1%
Fri
14.8%
Sat
17.7%
time of day
Morning
14.7%
Noon
17.1%
Afternoon
34.5%
Evening
27.4%
Late
6.3%

Get More Sunny D Data

Contact us for the latest Sunny D consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Sunny D consumers switch to?

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Why do consumers stop buying Sunny D products?

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Which retailers do Sunny D shoppers prefer to shop at?

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What motivates consumers to try Sunny D products?

Research the Sunny D Target Market

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Who actually buys Sunny D? Do these consumers match the intended target market of Sunny D?

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What motivates the target market to purchase Sunny D?

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What other target market should Sunny D look at?

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Which other brands have a similar target market?

About Our Sunny D Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.