Sunny D Consumer Insights

Who buys Sunny D? Sunny D consumers are generally very low income, Hispanic, and adolescent age. Sunny D consumers are more likely to purchase Sunny D during larger pantry stocking trips. Brands such as Bar-S, Totino's Pizza Rolls, and Totino's Party Pizza also tend to be purchased in the same trip. Sample consumer insights data below.

Sunny D Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
3.9%
Total Basket $ (median)
$64.57

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sunny D Consumer Demographics

demographic
index
Female
101
Male
87
<24
132
25-34
90
35-44
106
45-54
104
55-64
89
65+
69
African American
147
Asian
131
Caucasian
88
Hispanic
154
demographic
index
Has Kids
115
No Kids
66
- $20k
136
$20k-40k
115
$40k-60k
110
$60k-80k
96
$80k-100k
82
$100k-125k
96
$125k +
69
No College
138
College
97
Adv. Degree
69

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Sunny D Basket Affinity & Size

brand
basket affinity
Bar-S 5.4x
Totino's Pizza Rolls 4.7x
Totino's Party Pizza 4.7x
Hawaiian Punch 4.5x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
434

Where is Sunny D Purchased?

channels
index
Club
229
Dollar
120
Drug
9
Food
98
Gas & Convenience
40
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.6x
Bar-S 1.6x
Armour 1.5x
Hostess 1.5x

How Did They Pay?

method
index
Cash
105
Credit
81
Debit
102
Food Stamps
221

When is Sunny D Purchased?

day of week
Sun
18.0%
Mon
13.2%
Tue
11.9%
Wed
12.3%
Thu
12.1%
Fri
14.8%
Sat
17.7%
time of day
Morning
14.7%
Noon
17.1%
Afternoon
34.5%
Evening
27.4%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sunny D consumers purchase?

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Why do Sunny D consumers try new brands?

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Where do Sunny D consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sunny D Target Market

Arrow and target

Who actually buys Sunny D? Do these consumers match the intended target market of Sunny D?

Thought bubble

What motivates the target market to purchase Sunny D?

magnifying glass

What other target market should Sunny D look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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