Sunny Farm Consumer Insights

Who buys Sunny Farm?

A Sunny Farm consumer is generally median income, Caucasian, and lower middle age. Sunny Farm consumers are more likely to purchase Sunny Farm during larger pantry stocking trips. Brands such as Dannon Oikos, Blue Bonnet, and Birds Eye Steamfresh also tend to be purchased in the same trip. See sample consumer insights data below.

Sunny Farm Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.17
% of Basket $ (median)
3.1%
Total Basket $ (median)
$69.15

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sunny Farm Consumer Demographics

demographic
index
Female
99
Male
113
<24
106
25-34
98
35-44
106
45-54
97
55-64
88
65+
85
African American
81
Asian
49
Caucasian
112
Hispanic
59
demographic
index
Has Kids
104
No Kids
90
- $20k
99
$20k-40k
99
$40k-60k
104
$60k-80k
122
$80k-100k
105
$100k-125k
101
$125k +
55
No College
151
College
93
Adv. Degree
73

Understand Sunny Farm Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Sunny Farm Basket Affinity & Size

brand
basket affinity
Dannon Oikos 5.6x
Blue Bonnet 5.2x
Birds Eye Steamfresh 5.2x
Marketside 5.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
498

Where is Sunny Farm Purchased?

channels
index
Drug
1
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.0x
Perdue 1.8x
Domino 1.7x
Entenmann's 1.6x

How Did They Pay?

method
index
Cash
106
Credit
101
Debit
88
Food Stamps
187

When is Sunny Farm Purchased?

day of week
Sun
18.9%
Mon
12.6%
Tue
10.8%
Wed
10.5%
Thu
12.3%
Fri
16.9%
Sat
18.0%
time of day
Morning
15.7%
Noon
16.5%
Afternoon
30.9%
Evening
26.0%
Late
10.9%

About Our Sunny Farm Consumer Insights

How do we know who buys Sunny Farm? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sunny Farm consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.