Sunny Farm Consumer Insights

Who buys Sunny Farm?

A Sunny Farm consumer is generally median income, Caucasian, and lower middle age. Sunny Farm consumers are more likely to purchase Sunny Farm during larger pantry stocking trips. Brands such as Dannon Oikos, Blue Bonnet, and Birds Eye Steamfresh also tend to be purchased in the same trip. See sample consumer insights data below.

Sunny Farm Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.17
% of Basket $ (median)
3.1%
Total Basket $ (median)
$69.15

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sunny Farm Consumer Demographics

demographic
index
Female
99
Male
113
<24
106
25-34
98
35-44
106
45-54
97
55-64
88
65+
85
African American
81
Asian
49
Caucasian
112
Hispanic
59
demographic
index
Has Kids
104
No Kids
90
- $20k
99
$20k-40k
99
$40k-60k
104
$60k-80k
122
$80k-100k
105
$100k-125k
101
$125k +
55
No College
151
College
93
Adv. Degree
73

Understand Sunny Farm Consumer Behavior

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Sunny Farm Basket Affinity & Size

brand
basket affinity
Dannon Oikos 5.6x
Blue Bonnet 5.2x
Birds Eye Steamfresh 5.2x
Marketside 5.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
498

Where is Sunny Farm Purchased?

channels
index
Drug
1
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.0x
Perdue 1.8x
Domino 1.7x
Entenmann's 1.6x

How Did They Pay?

method
index
Cash
106
Credit
101
Debit
88
Food Stamps
187

When is Sunny Farm Purchased?

day of week
Sun
18.9%
Mon
12.6%
Tue
10.8%
Wed
10.5%
Thu
12.3%
Fri
16.9%
Sat
18.0%
time of day
Morning
15.7%
Noon
16.5%
Afternoon
30.9%
Evening
26.0%
Late
10.9%

Get More Sunny Farm Data

Contact us for the latest Sunny Farm consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Sunny Farm consumers switch to?

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Why do consumers stop buying Sunny Farm products?

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Which retailers do Sunny Farm shoppers prefer to shop at?

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What motivates consumers to try Sunny Farm products?

Research the Sunny Farm Target Market

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Who actually buys Sunny Farm? Do these consumers match the intended target market of Sunny Farm?

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What motivates the target market to buy Sunny Farm?

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What other target market should Sunny Farm look at?

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Which other brands have a similar target market?

About Our Sunny Farm Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.