Sunny Ridge Farm Consumer Insights

Who buys Sunny Ridge Farm?

A Sunny Ridge Farm consumer is generally higher income, Caucasian, and older age. Sunny Ridge Farm consumers are more likely to purchase Sunny Ridge Farm during larger pantry stocking trips. Brands such as Marketside, TURKEY KNOB, and Sunny Meadow also tend to be purchased in the same trip. Sample consumer insights data below.

Sunny Ridge Farm Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.48
% of Basket $ (median)
4.1%
Total Basket $ (median)
$84.16

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sunny Ridge Farm Consumer Demographics

demographic
index
Female
99
Male
105
<24
126
25-34
92
35-44
91
45-54
108
55-64
135
65+
122
African American
106
Asian
53
Caucasian
107
Hispanic
94
demographic
index
Has Kids
99
No Kids
102
- $20k
89
$20k-40k
87
$40k-60k
102
$60k-80k
100
$80k-100k
106
$100k-125k
119
$125k +
97
No College
87
College
99
Adv. Degree
119

Understand Sunny Ridge Farm Consumer Behavior

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Sunny Ridge Farm Basket Affinity & Size

brand
basket affinity
Marketside 8.4x
TURKEY KNOB 6.9x
Sunny Meadow 6.6x
Driscoll's 6.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
513

Where is Sunny Ridge Farm Purchased?

channels
index
Dollar
1
Drug
4
Food
13
Mass
209
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.0x
Driscoll's 1.6x
Borden 1.6x
Yoplait Light 1.5x

How Did They Pay?

method
index
Cash
80
Credit
113
Debit
100
Food Stamps
111

When is Sunny Ridge Farm Purchased?

day of week
Sun
19.4%
Mon
13.1%
Tue
12.7%
Wed
12.1%
Thu
11.4%
Fri
14.6%
Sat
16.6%
time of day
Morning
16.0%
Noon
17.2%
Afternoon
33.5%
Evening
24.9%
Late
8.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sunny Ridge Farm consumers purchase?

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Why do Sunny Ridge Farm consumers try new brands?

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Where do Sunny Ridge Farm consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sunny Ridge Farm Target Market

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Who actually buys Sunny Ridge Farm? Do these consumers match the intended target market of Sunny Ridge Farm?

Thought bubble

What motivates the target market to purchase Sunny Ridge Farm?

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What other target market should Sunny Ridge Farm look at?

venn diagram

Which other brands have a similar target market?

About Our Sunny Ridge Farm Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.