Sunset (Produce) Consumer Insights

Who buys Sunset (Produce)?

A Sunset (Produce) consumer is generally very high income, Caucasian, and senior age. Sunset (Produce) consumers are more likely to purchase Sunset (Produce) during larger pantry stocking trips. Brands such as Taylor Farms, Generic Pma, and TURKEY KNOB also tend to be purchased in the same trip. See sample consumer insights data below.

Sunset (Produce) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.98
% of Basket $ (median)
4.3%
Total Basket $ (median)
$93.59

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sunset (Produce) Consumer Demographics

demographic
index
Female
99
Male
105
<24
81
25-34
77
35-44
101
45-54
109
55-64
135
65+
154
African American
62
Asian
91
Caucasian
109
Hispanic
47
demographic
index
Has Kids
94
No Kids
113
- $20k
76
$20k-40k
74
$40k-60k
93
$60k-80k
108
$80k-100k
113
$100k-125k
116
$125k +
120
No College
86
College
99
Adv. Degree
124

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Sunset (Produce) Basket Affinity & Size

brand
basket affinity
Taylor Farms 23.4x
Generic Pma 11.0x
TURKEY KNOB 9.5x
Del Monte 7.1x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
194
Pantry Stocking (21+ Items)
402

Where is Sunset (Produce) Purchased?

channels
index
Club
475
Dollar
0
Drug
6
Food
54
Gas & Convenience
0
Mass
70
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.5x
Arnold 1.5x
Dannon Oikos 1.4x
Snyders Of Hanover 1.4x

How Did They Pay?

method
index
Cash
71
Credit
127
Debit
96
Food Stamps
74

When is Sunset (Produce) Purchased?

day of week
Sun
18.0%
Mon
13.1%
Tue
11.6%
Wed
11.5%
Thu
11.4%
Fri
15.8%
Sat
18.5%
time of day
Morning
15.6%
Noon
19.5%
Afternoon
37.9%
Evening
23.9%
Late
3.0%

Get More Sunset (Produce) Data

Contact us for the latest Sunset (Produce) consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Sunset (Produce) consumers switch to?

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Why do consumers stop buying Sunset (Produce) products?

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Which retailers do Sunset (Produce) shoppers prefer to shop at?

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What motivates consumers to try Sunset (Produce) products?

Research the Sunset (Produce) Target Market

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Who actually buys Sunset (Produce)? Do these consumers match the intended target market of Sunset (Produce)?

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What motivates the target market to purchase Sunset (Produce)?

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What other target market should Sunset (Produce) look at?

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Which other brands have a similar target market?

About Our Sunset (Produce) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.