Sunset (Produce) Consumer Insights

Who buys Sunset (Produce)? Sunset (Produce) consumers are generally very high income, Caucasian, and senior age. Sunset (Produce) consumers are more likely to purchase Sunset (Produce) during larger pantry stocking trips. Brands such as Taylor Farms, Generic Pma, and TURKEY KNOB also tend to be purchased in the same trip. Sample consumer insights data below.

Sunset (Produce) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
4.3%
Total Basket $ (median)
$93.59

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sunset (Produce) Consumer Demographics

demographic
index
Female
99
Male
105
<24
81
25-34
77
35-44
101
45-54
109
55-64
135
65+
154
African American
62
Asian
91
Caucasian
109
Hispanic
47
demographic
index
Has Kids
94
No Kids
113
- $20k
76
$20k-40k
74
$40k-60k
93
$60k-80k
108
$80k-100k
113
$100k-125k
116
$125k +
120
No College
86
College
99
Adv. Degree
124

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Sunset (Produce) Basket Affinity & Size

brand
basket affinity
Taylor Farms 23.4x
Generic Pma 11.0x
TURKEY KNOB 9.5x
Del Monte 7.1x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
194
Pantry Stocking (21+ Items)
402

Where is Sunset (Produce) Purchased?

channels
index
Club
475
Dollar
0
Drug
6
Food
54
Gas & Convenience
0
Mass
70
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.5x
Arnold 1.5x
Dannon Oikos 1.4x
Snyders Of Hanover 1.4x

How Did They Pay?

method
index
Cash
71
Credit
127
Debit
96
Food Stamps
74

When is Sunset (Produce) Purchased?

day of week
Sun
18.0%
Mon
13.1%
Tue
11.6%
Wed
11.5%
Thu
11.4%
Fri
15.8%
Sat
18.5%
time of day
Morning
15.6%
Noon
19.5%
Afternoon
37.9%
Evening
23.9%
Late
3.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sunset (Produce) consumers purchase?

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Why do Sunset (Produce) consumers try new brands?

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Where do Sunset (Produce) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sunset (Produce) Target Market

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Who actually buys Sunset (Produce)? Do these consumers match the intended target market of Sunset (Produce)?

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What motivates the target market to purchase Sunset (Produce)?

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What other target market should Sunset (Produce) look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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