Sunshine Consumer Insights

Who buys Sunshine?

A Sunshine consumer is generally lower income, African American, and young adult age. Sunshine consumers are more likely to purchase Sunshine during larger pantry stocking trips. Brands such as Cheez-It, Crayola, and Kelloggs Pop Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Sunshine Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.66
% of Basket $ (median)
3.6%
Total Basket $ (median)
$74.59

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sunshine Consumer Demographics

demographic
index
Female
103
Male
75
<24
88
25-34
112
35-44
101
45-54
100
55-64
74
65+
71
African American
108
Asian
107
Caucasian
103
Hispanic
62
demographic
index
Has Kids
113
No Kids
71
- $20k
91
$20k-40k
114
$40k-60k
97
$60k-80k
98
$80k-100k
98
$100k-125k
102
$125k +
94
No College
89
College
104
Adv. Degree
92

Understand Sunshine Consumer Behavior

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Sunshine Basket Affinity & Size

brand
basket affinity
Cheez-It 7.5x
Crayola 5.6x
Kelloggs Pop Tarts 5.6x
Sunny Meadow 4.7x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
419

Where is Sunshine Purchased?

channels
index
Club
230
Dollar
5
Drug
6
Food
21
Gas & Convenience
1
Mass
150
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Armour 1.5x
Gerber Graduates 1.5x
Marlboro Gold Pack 1.5x

How Did They Pay?

method
index
Cash
94
Credit
97
Debit
107
Food Stamps
110

When is Sunshine Purchased?

day of week
Sun
16.5%
Mon
13.2%
Tue
13.7%
Wed
10.2%
Thu
13.2%
Fri
15.3%
Sat
17.9%
time of day
Morning
18.5%
Noon
18.2%
Afternoon
32.1%
Evening
24.9%
Late
6.3%

About Our Sunshine Consumer Insights

How do we know who buys Sunshine? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sunshine consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.