Sunshine Consumer Insights

Who buys Sunshine? A Sunshine consumer is generally lower income, African American, and young adult age. Sunshine consumers are more likely to purchase Sunshine during larger pantry stocking trips. Brands such as Cheez-It, Crayola, and Kelloggs Pop Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

Sunshine Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.66
% of Basket $ (median)
3.6%
Total Basket $ (median)
$74.59

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sunshine Consumer Demographics

demographic
index
Female
103
Male
75
<24
88
25-34
112
35-44
101
45-54
100
55-64
74
65+
71
African American
108
Asian
107
Caucasian
103
Hispanic
62
demographic
index
Has Kids
113
No Kids
71
- $20k
91
$20k-40k
114
$40k-60k
97
$60k-80k
98
$80k-100k
98
$100k-125k
102
$125k +
94
No College
89
College
104
Adv. Degree
92

Understand Sunshine Consumer Behavior

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Sunshine Basket Affinity & Size

brand
basket affinity
Cheez-It 7.5x
Crayola 5.6x
Kelloggs Pop Tarts 5.6x
Sunny Meadow 4.7x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
419

Where is Sunshine Purchased?

channels
index
Club
230
Dollar
5
Drug
6
Food
21
Gas & Convenience
1
Mass
150
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Armour 1.5x
Gerber Graduates 1.5x
Marlboro Gold Pack 1.5x

How Did They Pay?

method
index
Cash
94
Credit
97
Debit
107
Food Stamps
110

When is Sunshine Purchased?

day of week
Sun
16.5%
Mon
13.2%
Tue
13.7%
Wed
10.2%
Thu
13.2%
Fri
15.3%
Sat
17.9%
time of day
Morning
18.5%
Noon
18.2%
Afternoon
32.1%
Evening
24.9%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sunshine consumers purchase?

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Why do Sunshine consumers try new brands?

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Where do Sunshine consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sunshine Target Market

Arrow and target

Who actually buys Sunshine? Do these consumers match the intended target market of Sunshine?

Thought bubble

What motivates the target market to purchase Sunshine?

magnifying glass

What other target market should Sunshine look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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