Sunsweet Consumer Insights

Who buys Sunsweet? A Sunsweet consumer is generally lower income, Asian, and senior age. Sunsweet consumers are more likely to purchase Sunsweet during larger pantry stocking trips. Brands such as General Mills Fiber One, Snyders Of Hanover, and V8 also tend to be purchased in the same trip. Sample consumer insights data below.

Sunsweet Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.39
% of Basket $ (median)
7.6%
Total Basket $ (median)
$58.10

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sunsweet Consumer Demographics

demographic
index
Female
98
Male
119
<24
96
25-34
92
35-44
87
45-54
94
55-64
152
65+
273
African American
125
Asian
139
Caucasian
94
Hispanic
100
demographic
index
Has Kids
83
No Kids
139
- $20k
92
$20k-40k
111
$40k-60k
104
$60k-80k
90
$80k-100k
109
$100k-125k
100
$125k +
89
No College
101
College
98
Adv. Degree
107

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Sunsweet Basket Affinity & Size

brand
basket affinity
General Mills Fiber One 6.6x
Snyders Of Hanover 6.1x
V8 4.3x
TURKEY KNOB 3.9x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
386

Where is Sunsweet Purchased?

channels
index
Club
2
Drug
154
Food
83
Gas & Convenience
6
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.5x
Smart Balance 1.5x
V8 1.5x
Dannon 1.4x

How Did They Pay?

method
index
Cash
143
Credit
96
Debit
84
Food Stamps
91

When is Sunsweet Purchased?

day of week
Sun
17.1%
Mon
15.2%
Tue
12.6%
Wed
12.2%
Thu
11.8%
Fri
14.7%
Sat
16.5%
time of day
Morning
16.8%
Noon
18.4%
Afternoon
33.9%
Evening
23.6%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sunsweet consumers purchase?

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Why do Sunsweet consumers try new brands?

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Where do Sunsweet consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sunsweet Target Market

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Who actually buys Sunsweet? Do these consumers match the intended target market of Sunsweet?

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What motivates the target market to purchase Sunsweet?

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What other target market should Sunsweet look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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