Sunsweet Consumer Insights

Who buys Sunsweet?

A Sunsweet consumer is generally lower income, Asian, and senior age. Sunsweet consumers are more likely to purchase Sunsweet during larger pantry stocking trips. Brands such as General Mills Fiber One, Snyders Of Hanover, and V8 also tend to be purchased in the same trip. See sample consumer insights data below.

Sunsweet Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.39
% of Basket $ (median)
7.6%
Total Basket $ (median)
$58.10

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sunsweet Consumer Demographics

demographic
index
Female
98
Male
119
<24
96
25-34
92
35-44
87
45-54
94
55-64
152
65+
273
African American
125
Asian
139
Caucasian
94
Hispanic
100
demographic
index
Has Kids
83
No Kids
139
- $20k
92
$20k-40k
111
$40k-60k
104
$60k-80k
90
$80k-100k
109
$100k-125k
100
$125k +
89
No College
101
College
98
Adv. Degree
107

Understand Sunsweet Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Sunsweet Basket Affinity & Size

brand
basket affinity
General Mills Fiber One 6.6x
Snyders Of Hanover 6.1x
V8 4.3x
TURKEY KNOB 3.9x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
386

Where is Sunsweet Purchased?

channels
index
Club
2
Drug
154
Food
83
Gas & Convenience
6
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.5x
Smart Balance 1.5x
V8 1.5x
Dannon 1.4x

How Did They Pay?

method
index
Cash
143
Credit
96
Debit
84
Food Stamps
91

When is Sunsweet Purchased?

day of week
Sun
17.1%
Mon
15.2%
Tue
12.6%
Wed
12.2%
Thu
11.8%
Fri
14.7%
Sat
16.5%
time of day
Morning
16.8%
Noon
18.4%
Afternoon
33.9%
Evening
23.6%
Late
7.3%

About Our Sunsweet Consumer Insights

How do we know who buys Sunsweet? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sunsweet consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.