Sunups Eggs Consumer Insights

Who buys Sunups Eggs?

A Sunups Eggs consumer is generally very high income, Asian, and senior age. Sunups Eggs consumers are more likely to purchase Sunups Eggs during mid to large sized trips. Brands such as Dixie, Nutella, and Cascade also tend to be purchased in the same trip. Sample consumer insights data below.

Sunups Eggs Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.69
% of Basket $ (median)
4.8%
Total Basket $ (median)
$97.51

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sunups Eggs Consumer Demographics

demographic
index
Female
96
Male
136
<24
65
25-34
86
35-44
101
45-54
114
55-64
110
65+
125
African American
88
Asian
240
Caucasian
81
Hispanic
143
demographic
index
Has Kids
101
No Kids
98
- $20k
87
$20k-40k
64
$40k-60k
88
$60k-80k
93
$80k-100k
117
$100k-125k
122
$125k +
147
No College
73
College
99
Adv. Degree
136

Understand Sunups Eggs Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Sunups Eggs Basket Affinity & Size

brand
basket affinity
Dixie 16.3x
Nutella 12.8x
Cascade 11.7x
Perdue 10.7x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
251
Pantry Stocking (21+ Items)
188

Where is Sunups Eggs Purchased?

channels
index
Club
890
Dollar
108
Drug
1
Food
15
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.8x
Goya 1.7x
Entenmann's 1.6x
Smart Balance 1.6x

How Did They Pay?

method
index
Cash
57
Credit
126
Debit
105
Food Stamps
67

When is Sunups Eggs Purchased?

day of week
Sun
16.7%
Mon
12.3%
Tue
11.8%
Wed
11.6%
Thu
12.5%
Fri
16.6%
Sat
18.5%
time of day
Morning
10.3%
Noon
23.6%
Afternoon
40.5%
Evening
24.6%
Late
1.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Sunups Eggs consumers purchase?

check mark

Why do Sunups Eggs consumers try new brands?

check mark

Where do Sunups Eggs consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sunups Eggs Target Market

Arrow and target

Who actually buys Sunups Eggs? Do these consumers match the intended target market of Sunups Eggs?

Thought bubble

What motivates the target market to purchase Sunups Eggs?

magnifying glass

What other target market should Sunups Eggs look at?

venn diagram

Which other brands have a similar target market?

About Our Sunups Eggs Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.