Super Poligrip Consumer Insights

Who buys Super Poligrip? A Super Poligrip consumer is generally very low income, African American, and senior age. Super Poligrip consumers are more likely to purchase Super Poligrip during larger pantry stocking trips. Brands such as Charmin, CoverGirl, and Sunny Meadow also tend to be purchased in the same trip. Sample consumer insights data below.

Super Poligrip Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.88
% of Basket $ (median)
13.1%
Total Basket $ (median)
$37.12

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Super Poligrip Consumer Demographics

demographic
index
Female
95
Male
145
<24
81
25-34
71
35-44
76
45-54
119
55-64
213
65+
278
African American
140
Asian
63
Caucasian
102
Hispanic
92
demographic
index
Has Kids
79
No Kids
146
- $20k
140
$20k-40k
123
$40k-60k
130
$60k-80k
109
$80k-100k
74
$100k-125k
66
$125k +
44
No College
176
College
90
Adv. Degree
61

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Super Poligrip Basket Affinity & Size

brand
basket affinity
Charmin 10.2x
CoverGirl 6.3x
Sunny Meadow 6.1x
Neutrogena 5.5x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
281

Where is Super Poligrip Purchased?

channels
index
Beauty
13
Dollar
457
Drug
233
Food
23
Gas & Convenience
10
Mass
149
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.9x
Marlboro 1.9x
Hawaiian Punch 1.8x
Purina Friskies 1.8x

How Did They Pay?

method
index
Cash
179
Credit
63
Debit
101
Food Stamps
52

When is Super Poligrip Purchased?

day of week
Sun
14.0%
Mon
12.2%
Tue
12.0%
Wed
13.0%
Thu
13.4%
Fri
17.6%
Sat
17.9%
time of day
Morning
19.7%
Noon
19.4%
Afternoon
33.2%
Evening
22.0%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Super Poligrip consumers purchase?

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Why do Super Poligrip consumers try new brands?

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Where do Super Poligrip consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Super Poligrip Target Market

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Who actually buys Super Poligrip? Do these consumers match the intended target market of Super Poligrip?

Thought bubble

What motivates the target market to purchase Super Poligrip?

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What other target market should Super Poligrip look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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