Super Poligrip Consumer Insights

Who buys Super Poligrip?

A Super Poligrip consumer is generally very low income, African American, and senior age. Super Poligrip consumers are more likely to purchase Super Poligrip during larger pantry stocking trips. Brands such as Charmin, CoverGirl, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Super Poligrip Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.88
% of Basket $ (median)
13.1%
Total Basket $ (median)
$37.12

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Super Poligrip Consumer Demographics

demographic
index
Female
95
Male
145
<24
81
25-34
71
35-44
76
45-54
119
55-64
213
65+
278
African American
140
Asian
63
Caucasian
102
Hispanic
92
demographic
index
Has Kids
79
No Kids
146
- $20k
140
$20k-40k
123
$40k-60k
130
$60k-80k
109
$80k-100k
74
$100k-125k
66
$125k +
44
No College
176
College
90
Adv. Degree
61

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Super Poligrip Basket Affinity & Size

brand
basket affinity
Charmin 10.2x
CoverGirl 6.3x
Sunny Meadow 6.1x
Neutrogena 5.5x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
281

Where is Super Poligrip Purchased?

channels
index
Beauty
13
Dollar
457
Drug
233
Food
23
Gas & Convenience
10
Mass
149
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.9x
Marlboro 1.9x
Hawaiian Punch 1.8x
Purina Friskies 1.8x

How Did They Pay?

method
index
Cash
179
Credit
63
Debit
101
Food Stamps
52

When is Super Poligrip Purchased?

day of week
Sun
14.0%
Mon
12.2%
Tue
12.0%
Wed
13.0%
Thu
13.4%
Fri
17.6%
Sat
17.9%
time of day
Morning
19.7%
Noon
19.4%
Afternoon
33.2%
Evening
22.0%
Late
5.6%

Get More Super Poligrip Data

Contact us for the latest Super Poligrip consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Super Poligrip consumers switch to?

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Why do consumers stop buying Super Poligrip products?

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Which retailers do Super Poligrip shoppers prefer to shop at?

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What motivates consumers to try Super Poligrip products?

Research the Super Poligrip Target Market

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Who actually buys Super Poligrip? Do these consumers match the intended target market of Super Poligrip?

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What motivates the target market to buy Super Poligrip?

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What other target market should Super Poligrip look at?

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Which other brands have a similar target market?

About Our Super Poligrip Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.