Super S Consumer Insights

Who buys Super S?

A Super S consumer is generally very low income, Hispanic, and adolescent age. Super S consumers are more likely to purchase Super S during larger pantry stocking trips. Brands such as Crayola, Febreze, and Farmers Market also tend to be purchased in the same trip. See sample consumer insights data below.

Super S Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.48
% of Basket $ (median)
13.3%
Total Basket $ (median)
$41.18

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Super S Consumer Demographics

demographic
index
Female
98
Male
117
<24
139
25-34
90
35-44
97
45-54
111
55-64
110
65+
86
African American
96
Asian
122
Caucasian
95
Hispanic
123
demographic
index
Has Kids
103
No Kids
94
- $20k
135
$20k-40k
120
$40k-60k
110
$60k-80k
85
$80k-100k
97
$100k-125k
78
$125k +
81
No College
122
College
98
Adv. Degree
86

Understand Super S Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Super S Basket Affinity & Size

brand
basket affinity
Crayola 4.3x
Febreze 4.3x
Farmers Market 4.2x
Hefty 4.2x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
211

Where is Super S Purchased?

channels
index
Beauty
65
Club
231
Dollar
51
Drug
5
Food
12
Mass
154
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
Armour 1.4x
Blue Bonnet 1.4x
Totino's Party Pizza 1.4x

How Did They Pay?

method
index
Cash
109
Credit
94
Debit
107
Food Stamps
80

When is Super S Purchased?

day of week
Sun
16.6%
Mon
12.5%
Tue
11.6%
Wed
11.4%
Thu
12.0%
Fri
16.3%
Sat
19.7%
time of day
Morning
13.2%
Noon
17.6%
Afternoon
35.7%
Evening
27.3%
Late
6.3%

About Our Super S Consumer Insights

How do we know who buys Super S? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Super S consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.