Super S Consumer Insights

Who buys Super S? Super S consumers are generally very low income, Hispanic, and adolescent age. Super S consumers are more likely to purchase Super S during larger pantry stocking trips. Brands such as Crayola, Febreze, and Farmers Market also tend to be purchased in the same trip. Sample consumer insights data below.

Super S Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.48
% of Basket $ (median)
13.3%
Total Basket $ (median)
$41.18

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Super S Consumer Demographics

demographic
index
Female
98
Male
117
<24
139
25-34
90
35-44
97
45-54
111
55-64
110
65+
86
African American
96
Asian
122
Caucasian
95
Hispanic
123
demographic
index
Has Kids
103
No Kids
94
- $20k
135
$20k-40k
120
$40k-60k
110
$60k-80k
85
$80k-100k
97
$100k-125k
78
$125k +
81
No College
122
College
98
Adv. Degree
86

Understand Super S Consumer Behavior

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Super S Basket Affinity & Size

brand
basket affinity
Crayola 4.3x
Febreze 4.3x
Farmers Market 4.2x
Hefty 4.2x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
211

Where is Super S Purchased?

channels
index
Beauty
65
Club
231
Dollar
51
Drug
5
Food
12
Mass
154
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
Armour 1.4x
Blue Bonnet 1.4x
Totino's Party Pizza 1.4x

How Did They Pay?

method
index
Cash
109
Credit
94
Debit
107
Food Stamps
80

When is Super S Purchased?

day of week
Sun
16.6%
Mon
12.5%
Tue
11.6%
Wed
11.4%
Thu
12.0%
Fri
16.3%
Sat
19.7%
time of day
Morning
13.2%
Noon
17.6%
Afternoon
35.7%
Evening
27.3%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Super S consumers purchase?

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Why do Super S consumers try new brands?

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Where do Super S consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Super S Target Market

Arrow and target

Who actually buys Super S? Do these consumers match the intended target market of Super S?

Thought bubble

What motivates the target market to purchase Super S?

magnifying glass

What other target market should Super S look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us