Superior Touch Better Than Bouillon Consumer Insights

Who buys Superior Touch Better Than Bouillon? Superior Touch Better Than Bouillon consumers are generally slightly lower income, Caucasian, and older age. Superior Touch Better Than Bouillon consumers are more likely to purchase Superior Touch Better Than Bouillon during larger pantry stocking trips. Brands such as Swanson, TURKEY KNOB, and Oroweat also tend to be purchased in the same trip. Sample consumer insights data below.

Superior Touch Better Than Bouillon Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.84
% of Basket $ (median)
4.9%
Total Basket $ (median)
$78.48

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Superior Touch Better Than Bouillon Consumer Demographics

demographic
index
Female
101
Male
93
<24
74
25-34
100
35-44
92
45-54
102
55-64
136
65+
120
African American
58
Asian
58
Caucasian
117
Hispanic
24
demographic
index
Has Kids
93
No Kids
115
- $20k
100
$20k-40k
89
$40k-60k
115
$60k-80k
103
$80k-100k
85
$100k-125k
112
$125k +
92
No College
89
College
103
Adv. Degree
97

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Superior Touch Better Than Bouillon Basket Affinity & Size

brand
basket affinity
Swanson 10.3x
TURKEY KNOB 5.8x
Oroweat 5.6x
Generic Pma 5.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
515

Where is Superior Touch Better Than Bouillon Purchased?

channels
index
Drug
18
Food
52
Gas & Convenience
5
Mass
178
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.5x
Arnold 1.5x
Sweet Baby Ray's 1.4x
Taylor Farms 1.4x

How Did They Pay?

method
index
Cash
92
Credit
101
Debit
105
Food Stamps
105

When is Superior Touch Better Than Bouillon Purchased?

day of week
Sun
15.9%
Mon
12.0%
Tue
14.8%
Wed
13.1%
Thu
11.6%
Fri
15.4%
Sat
17.1%
time of day
Morning
14.7%
Noon
17.8%
Afternoon
36.0%
Evening
23.8%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Superior Touch Better Than Bouillon consumers purchase?

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Why do Superior Touch Better Than Bouillon consumers try new brands?

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Where do Superior Touch Better Than Bouillon consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Superior Touch Better Than Bouillon Target Market

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Who actually buys Superior Touch Better Than Bouillon? Do these consumers match the intended target market of Superior Touch Better Than Bouillon?

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What motivates the target market to purchase Superior Touch Better Than Bouillon?

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What other target market should Superior Touch Better Than Bouillon look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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