Superior Touch Better Than Bouillon Consumer Insights

Who buys Superior Touch Better Than Bouillon?

A Superior Touch Better Than Bouillon consumer is generally slightly lower income, Caucasian, and older age. Superior Touch Better Than Bouillon consumers are more likely to purchase Superior Touch Better Than Bouillon during larger pantry stocking trips. Brands such as Swanson, TURKEY KNOB, and Oroweat also tend to be purchased in the same trip. See sample consumer insights data below.

Superior Touch Better Than Bouillon Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.84
% of Basket $ (median)
4.9%
Total Basket $ (median)
$78.48

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Superior Touch Better Than Bouillon Consumer Demographics

demographic
index
Female
101
Male
93
<24
74
25-34
100
35-44
92
45-54
102
55-64
136
65+
120
African American
58
Asian
58
Caucasian
117
Hispanic
24
demographic
index
Has Kids
93
No Kids
115
- $20k
100
$20k-40k
89
$40k-60k
115
$60k-80k
103
$80k-100k
85
$100k-125k
112
$125k +
92
No College
89
College
103
Adv. Degree
97

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Superior Touch Better Than Bouillon Basket Affinity & Size

brand
basket affinity
Swanson 10.3x
TURKEY KNOB 5.8x
Oroweat 5.6x
Generic Pma 5.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
515

Where is Superior Touch Better Than Bouillon Purchased?

channels
index
Drug
18
Food
52
Gas & Convenience
5
Mass
178
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.5x
Arnold 1.5x
Sweet Baby Ray's 1.4x
Taylor Farms 1.4x

How Did They Pay?

method
index
Cash
92
Credit
101
Debit
105
Food Stamps
105

When is Superior Touch Better Than Bouillon Purchased?

day of week
Sun
15.9%
Mon
12.0%
Tue
14.8%
Wed
13.1%
Thu
11.6%
Fri
15.4%
Sat
17.1%
time of day
Morning
14.7%
Noon
17.8%
Afternoon
36.0%
Evening
23.8%
Late
7.6%

Get More Superior Touch Better Than Bouillon Data

Contact us for the latest Superior Touch Better Than Bouillon consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Superior Touch Better Than Bouillon consumers switch to?

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Why do consumers stop buying Superior Touch Better Than Bouillon products?

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Which retailers do Superior Touch Better Than Bouillon shoppers prefer to shop at?

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What motivates consumers to try Superior Touch Better Than Bouillon products?

Research the Superior Touch Better Than Bouillon Target Market

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Who actually buys Superior Touch Better Than Bouillon? Do these consumers match the intended target market of Superior Touch Better Than Bouillon?

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What motivates the target market to buy Superior Touch Better Than Bouillon?

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What other target market should Superior Touch Better Than Bouillon look at?

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Which other brands have a similar target market?

About Our Superior Touch Better Than Bouillon Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.