SuperPretzel Consumer Insights

Who buys SuperPretzel?

A SuperPretzel consumer is generally median income, Caucasian, and lower middle age. SuperPretzel consumers are more likely to purchase SuperPretzel during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Red Baron, and YoCrunch also tend to be purchased in the same trip. See sample consumer insights data below.

SuperPretzel Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.6%
Total Basket $ (median)
$64.42

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

SuperPretzel Consumer Demographics

demographic
index
Female
102
Male
77
<24
71
25-34
94
35-44
113
45-54
100
55-64
71
65+
86
African American
60
Asian
38
Caucasian
117
Hispanic
35
demographic
index
Has Kids
111
No Kids
75
- $20k
85
$20k-40k
96
$40k-60k
101
$60k-80k
108
$80k-100k
96
$100k-125k
102
$125k +
103
No College
96
College
102
Adv. Degree
96

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SuperPretzel Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 6.5x
Red Baron 5.7x
YoCrunch 4.4x
Dannon Danimals 4.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
504

Where is SuperPretzel Purchased?

channels
index
Club
176
Dollar
14
Drug
7
Food
161
Gas & Convenience
8
Mass
58
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.6x
YoCrunch 1.6x
Perdue 1.5x
Totino's Pizza Rolls 1.5x

How Did They Pay?

method
index
Cash
98
Credit
111
Debit
86
Food Stamps
152

When is SuperPretzel Purchased?

day of week
Sun
16.4%
Mon
12.7%
Tue
12.7%
Wed
12.7%
Thu
12.7%
Fri
16.9%
Sat
16.0%
time of day
Morning
14.5%
Noon
17.6%
Afternoon
34.9%
Evening
27.0%
Late
6.1%

Get More SuperPretzel Data

Contact us for the latest SuperPretzel consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do SuperPretzel consumers switch to?

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Why do consumers stop buying SuperPretzel products?

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Which retailers do SuperPretzel shoppers prefer to shop at?

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What motivates consumers to try SuperPretzel products?

Research the SuperPretzel Target Market

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Who actually buys SuperPretzel? Do these consumers match the intended target market of SuperPretzel?

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What motivates the target market to buy SuperPretzel?

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What other target market should SuperPretzel look at?

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Which other brands have a similar target market?

About Our SuperPretzel Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.