Sure Consumer Insights

Who buys Sure?

A Sure consumer is generally very high income, African American, and older age. Sure consumers are more likely to purchase Sure during larger pantry stocking trips. Brands such as Softsoap, Dove, and Oral-B also tend to be purchased in the same trip. See sample consumer insights data below.

Sure Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.49
% of Basket $ (median)
8.1%
Total Basket $ (median)
$30.67

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sure Consumer Demographics

demographic
index
Female
101
Male
91
<24
83
25-34
82
35-44
88
45-54
133
55-64
145
65+
103
African American
162
Asian
70
Caucasian
98
Hispanic
122
demographic
index
Has Kids
90
No Kids
123
- $20k
103
$20k-40k
96
$40k-60k
105
$60k-80k
103
$80k-100k
86
$100k-125k
87
$125k +
120
No College
117
College
96
Adv. Degree
100

Understand Sure Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Sure Basket Affinity & Size

brand
basket affinity
Softsoap 10.7x
Dove 7.0x
Oral-B 6.7x
Suave 6.3x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
313

Where is Sure Purchased?

channels
index
Beauty
23
Club
0
Dollar
130
Drug
374
Food
82
Gas & Convenience
8
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.6x
V8 1.5x
Sparkling Ice 1.5x
Huggies 1.4x

How Did They Pay?

method
index
Cash
140
Credit
95
Debit
91
Food Stamps
49

When is Sure Purchased?

day of week
Sun
15.8%
Mon
12.9%
Tue
14.2%
Wed
12.4%
Thu
11.4%
Fri
15.0%
Sat
18.3%
time of day
Morning
17.4%
Noon
16.8%
Afternoon
32.3%
Evening
25.9%
Late
7.6%

Get More Sure Data

Better understand Sure consumers with the latest demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do Sure consumers switch to?

Stop sign

Why do consumers stop buying Sure products?

Store front

Which retailers do Sure shoppers prefer to shop at?

Sale sign

What motivates consumers to try Sure products?

Research the Sure Target Market

Arrow and target

Who actually buys Sure? Do these consumers match the intended target market of Sure?

Thought bubble

What motivates the target market to buy Sure?

Magnifying glass

What other target market should Sure look at?

Venn diagram

Which other brands have a similar target market?

About Our Sure Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.