Sure Consumer Insights

Who buys Sure? A Sure consumer is generally very high income, African American, and older age. Sure consumers are more likely to purchase Sure during larger pantry stocking trips. Brands such as Softsoap, Dove, and Oral-B also tend to be purchased in the same trip. Sample consumer insights data below.

Sure Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.49
% of Basket $ (median)
8.1%
Total Basket $ (median)
$30.67

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sure Consumer Demographics

demographic
index
Female
101
Male
91
<24
83
25-34
82
35-44
88
45-54
133
55-64
145
65+
103
African American
162
Asian
70
Caucasian
98
Hispanic
122
demographic
index
Has Kids
90
No Kids
123
- $20k
103
$20k-40k
96
$40k-60k
105
$60k-80k
103
$80k-100k
86
$100k-125k
87
$125k +
120
No College
117
College
96
Adv. Degree
100

Understand Sure Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Sure Basket Affinity & Size

brand
basket affinity
Softsoap 10.7x
Dove 7.0x
Oral-B 6.7x
Suave 6.3x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
313

Where is Sure Purchased?

channels
index
Beauty
23
Club
0
Dollar
130
Drug
374
Food
82
Gas & Convenience
8
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.6x
V8 1.5x
Sparkling Ice 1.5x
Huggies 1.4x

How Did They Pay?

method
index
Cash
140
Credit
95
Debit
91
Food Stamps
49

When is Sure Purchased?

day of week
Sun
15.8%
Mon
12.9%
Tue
14.2%
Wed
12.4%
Thu
11.4%
Fri
15.0%
Sat
18.3%
time of day
Morning
17.4%
Noon
16.8%
Afternoon
32.3%
Evening
25.9%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sure consumers purchase?

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Why do Sure consumers try new brands?

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Where do Sure consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sure Target Market

Arrow and target

Who actually buys Sure? Do these consumers match the intended target market of Sure?

Thought bubble

What motivates the target market to purchase Sure?

magnifying glass

What other target market should Sure look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us