Sure Jell Consumer Insights

Who buys Sure Jell?

A Sure Jell consumer is generally slightly higher income, Caucasian, and senior age. Sure Jell consumers are more likely to purchase Sure Jell during larger pantry stocking trips. Brands such as Blue Bonnet, Fritos, and Ziploc also tend to be purchased in the same trip. See sample consumer insights data below.

Sure Jell Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.57
% of Basket $ (median)
11.3%
Total Basket $ (median)
$40.43

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sure Jell Consumer Demographics

demographic
index
Female
101
Male
88
<24
59
25-34
76
35-44
99
45-54
100
55-64
155
65+
231
African American
10
Asian
17
Caucasian
123
Hispanic
22
demographic
index
Has Kids
90
No Kids
123
- $20k
66
$20k-40k
88
$40k-60k
118
$60k-80k
111
$80k-100k
147
$100k-125k
72
$125k +
68
No College
94
College
98
Adv. Degree
116

Understand Sure Jell Consumer Behavior

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Sure Jell Basket Affinity & Size

brand
basket affinity
Blue Bonnet 8.0x
Fritos 7.1x
Ziploc 6.0x
Cool Whip 5.8x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
316

Where is Sure Jell Purchased?

channels
index
Club
2
Dollar
126
Drug
6
Food
116
Gas & Convenience
20
Mass
126
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cool Whip 1.6x
Maxwell House 1.6x
Ro-Tel 1.5x
Armour 1.5x

How Did They Pay?

method
index
Cash
123
Credit
89
Debit
104
Food Stamps
64

When is Sure Jell Purchased?

day of week
Sun
14.8%
Mon
12.9%
Tue
12.8%
Wed
13.1%
Thu
12.8%
Fri
13.8%
Sat
19.8%
time of day
Morning
16.5%
Noon
23.2%
Afternoon
34.6%
Evening
20.9%
Late
4.8%

Get More Sure Jell Data

Contact us for the latest Sure Jell consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Sure Jell consumers switch to?

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Why do consumers stop buying Sure Jell products?

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Which retailers do Sure Jell shoppers prefer to shop at?

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What motivates consumers to try Sure Jell products?

Research the Sure Jell Target Market

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Who actually buys Sure Jell? Do these consumers match the intended target market of Sure Jell?

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What motivates the target market to purchase Sure Jell?

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What other target market should Sure Jell look at?

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Which other brands have a similar target market?

About Our Sure Jell Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.