Sure Jell Consumer Insights

Who buys Sure Jell? Sure Jell consumers are generally slightly higher income, Caucasian, and senior age. Sure Jell consumers are more likely to purchase Sure Jell during larger pantry stocking trips. Brands such as Blue Bonnet, Fritos, and Ziploc also tend to be purchased in the same trip. Sample consumer insights data below.

Sure Jell Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.57
% of Basket $ (median)
11.3%
Total Basket $ (median)
$40.43

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sure Jell Consumer Demographics

demographic
index
Female
101
Male
88
<24
59
25-34
76
35-44
99
45-54
100
55-64
155
65+
231
African American
10
Asian
17
Caucasian
123
Hispanic
22
demographic
index
Has Kids
90
No Kids
123
- $20k
66
$20k-40k
88
$40k-60k
118
$60k-80k
111
$80k-100k
147
$100k-125k
72
$125k +
68
No College
94
College
98
Adv. Degree
116

Understand Sure Jell Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Sure Jell Basket Affinity & Size

brand
basket affinity
Blue Bonnet 8.0x
Fritos 7.1x
Ziploc 6.0x
Cool Whip 5.8x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
316

Where is Sure Jell Purchased?

channels
index
Club
2
Dollar
126
Drug
6
Food
116
Gas & Convenience
20
Mass
126
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cool Whip 1.6x
Maxwell House 1.6x
Ro-Tel 1.5x
Armour 1.5x

How Did They Pay?

method
index
Cash
123
Credit
89
Debit
104
Food Stamps
64

When is Sure Jell Purchased?

day of week
Sun
14.8%
Mon
12.9%
Tue
12.8%
Wed
13.1%
Thu
12.8%
Fri
13.8%
Sat
19.8%
time of day
Morning
16.5%
Noon
23.2%
Afternoon
34.6%
Evening
20.9%
Late
4.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Sure Jell consumers purchase?

check mark

Why do Sure Jell consumers try new brands?

check mark

Where do Sure Jell consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sure Jell Target Market

Arrow and target

Who actually buys Sure Jell? Do these consumers match the intended target market of Sure Jell?

Thought bubble

What motivates the target market to purchase Sure Jell?

magnifying glass

What other target market should Sure Jell look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us