Surf Consumer Insights

Who buys Surf?

A Surf consumer is generally very low income, African American, and senior age. Surf consumers are more likely to purchase Surf during larger pantry stocking trips. Brands such as Lysol, Clorox, and Angel Soft also tend to be purchased in the same trip. See sample consumer insights data below.

Surf Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$10.97
% of Basket $ (median)
12.5%
Total Basket $ (median)
$87.86

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Surf Consumer Demographics

demographic
index
Female
100
Male
97
<24
97
25-34
87
35-44
109
45-54
104
55-64
72
65+
156
African American
366
Asian
168
Caucasian
70
Hispanic
184
demographic
index
Has Kids
108
No Kids
83
- $20k
176
$20k-40k
99
$40k-60k
97
$60k-80k
123
$80k-100k
87
$100k-125k
90
$125k +
48
No College
107
College
101
Adv. Degree
85

Understand Surf Consumer Behavior

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Surf Basket Affinity & Size

brand
basket affinity
Lysol 7.8x
Clorox 7.4x
Angel Soft 6.7x
Blue Bonnet 6.6x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
341

Where is Surf Purchased?

channels
index
Club
284
Dollar
150
Drug
2
Food
62
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.8x
Marlboro Gold Pack 1.7x
Blue Bonnet 1.7x
Gain 1.7x

How Did They Pay?

method
index
Cash
127
Credit
67
Debit
122
Food Stamps
83

When is Surf Purchased?

day of week
Sun
16.5%
Mon
13.0%
Tue
13.2%
Wed
11.1%
Thu
13.6%
Fri
13.3%
Sat
19.3%
time of day
Morning
14.1%
Noon
16.5%
Afternoon
36.0%
Evening
25.6%
Late
7.7%

Get More Surf Data

Better understand Surf consumers with the latest demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do Surf consumers switch to?

Stop sign

Why do consumers stop buying Surf products?

Store front

Which retailers do Surf shoppers prefer to shop at?

Sale sign

What motivates consumers to try Surf products?

Research the Surf Target Market

Arrow and target

Who actually buys Surf? Do these consumers match the intended target market of Surf?

Thought bubble

What motivates the target market to buy Surf?

Magnifying glass

What other target market should Surf look at?

Venn diagram

Which other brands have a similar target market?

About Our Surf Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.