Sutter Home Consumer Insights

Who buys Sutter Home?

A Sutter Home consumer is generally slightly higher income, African American, and older age. Sutter Home consumers are more likely to purchase Sutter Home during larger pantry stocking trips. Brands such as Nabisco Triscuit, Bud Light, and International Delight also tend to be purchased in the same trip. See sample consumer insights data below.

Sutter Home Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.49
% of Basket $ (median)
18.5%
Total Basket $ (median)
$40.47

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sutter Home Consumer Demographics

demographic
index
Female
99
Male
112
<24
84
25-34
84
35-44
76
45-54
125
55-64
191
65+
167
African American
138
Asian
49
Caucasian
106
Hispanic
87
demographic
index
Has Kids
80
No Kids
145
- $20k
78
$20k-40k
93
$40k-60k
107
$60k-80k
109
$80k-100k
120
$100k-125k
95
$125k +
82
No College
89
College
102
Adv. Degree
104

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Sutter Home Basket Affinity & Size

brand
basket affinity
Nabisco Triscuit 4.8x
Bud Light 4.6x
International Delight 4.5x
Nutella 4.3x
basket size
index
Urgent Need (1-2 Items)
49
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
222

Where is Sutter Home Purchased?

channels
index
Beauty
4
Club
67
Dollar
14
Drug
111
Food
149
Gas & Convenience
100
Mass
74
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.6x
Nabisco Triscuit 1.4x
Marlboro Gold Pack 1.4x
Marlboro 1.4x

How Did They Pay?

method
index
Cash
102
Credit
100
Debit
109
Food Stamps
42

When is Sutter Home Purchased?

day of week
Sun
13.2%
Mon
10.1%
Tue
12.6%
Wed
12.7%
Thu
12.9%
Fri
18.8%
Sat
19.7%
time of day
Morning
10.4%
Noon
14.8%
Afternoon
35.8%
Evening
33.4%
Late
5.7%

Get More Sutter Home Data

Contact us for the latest Sutter Home consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Sutter Home consumers switch to?

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Why do consumers stop buying Sutter Home products?

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Which retailers do Sutter Home shoppers prefer to shop at?

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What motivates consumers to try Sutter Home products?

Research the Sutter Home Target Market

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Who actually buys Sutter Home? Do these consumers match the intended target market of Sutter Home?

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What motivates the target market to buy Sutter Home?

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What other target market should Sutter Home look at?

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Which other brands have a similar target market?

About Our Sutter Home Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.