Sutter Home Consumer Insights

Who buys Sutter Home? A Sutter Home consumer is generally slightly higher income, African American, and older age. Sutter Home consumers are more likely to purchase Sutter Home during larger pantry stocking trips. Brands such as Nabisco Triscuit, Bud Light, and International Delight also tend to be purchased in the same trip. Sample consumer insights data below.

Sutter Home Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.49
% of Basket $ (median)
18.5%
Total Basket $ (median)
$40.47

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sutter Home Consumer Demographics

demographic
index
Female
99
Male
112
<24
84
25-34
84
35-44
76
45-54
125
55-64
191
65+
167
African American
138
Asian
49
Caucasian
106
Hispanic
87
demographic
index
Has Kids
80
No Kids
145
- $20k
78
$20k-40k
93
$40k-60k
107
$60k-80k
109
$80k-100k
120
$100k-125k
95
$125k +
82
No College
89
College
102
Adv. Degree
104

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Sutter Home Basket Affinity & Size

brand
basket affinity
Nabisco Triscuit 4.8x
Bud Light 4.6x
International Delight 4.5x
Nutella 4.3x
basket size
index
Urgent Need (1-2 Items)
49
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
222

Where is Sutter Home Purchased?

channels
index
Beauty
4
Club
67
Dollar
14
Drug
111
Food
149
Gas & Convenience
100
Mass
74
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.6x
Nabisco Triscuit 1.4x
Marlboro Gold Pack 1.4x
Marlboro 1.4x

How Did They Pay?

method
index
Cash
102
Credit
100
Debit
109
Food Stamps
42

When is Sutter Home Purchased?

day of week
Sun
13.2%
Mon
10.1%
Tue
12.6%
Wed
12.7%
Thu
12.9%
Fri
18.8%
Sat
19.7%
time of day
Morning
10.4%
Noon
14.8%
Afternoon
35.8%
Evening
33.4%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sutter Home consumers purchase?

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Why do Sutter Home consumers try new brands?

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Where do Sutter Home consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sutter Home Target Market

Arrow and target

Who actually buys Sutter Home? Do these consumers match the intended target market of Sutter Home?

Thought bubble

What motivates the target market to purchase Sutter Home?

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What other target market should Sutter Home look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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