Svedka Consumer Insights

Who buys Svedka? A Svedka consumer is generally slightly higher income, African American, and adolescent age. Svedka consumers are more likely to purchase Svedka during larger pantry stocking trips. Brands such as Canada Dry, Bud Light, and King's Hawaiian also tend to be purchased in the same trip. Sample consumer insights data below.

Svedka Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$16.98
% of Basket $ (median)
43.0%
Total Basket $ (median)
$39.46

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Svedka Consumer Demographics

demographic
index
Female
94
Male
161
<24
161
25-34
119
35-44
98
45-54
84
55-64
77
65+
58
African American
105
Asian
100
Caucasian
103
Hispanic
90
demographic
index
Has Kids
88
No Kids
127
- $20k
59
$20k-40k
80
$40k-60k
121
$60k-80k
87
$80k-100k
128
$100k-125k
101
$125k +
109
No College
61
College
116
Adv. Degree
69

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Svedka Basket Affinity & Size

brand
basket affinity
Canada Dry 10.8x
Bud Light 8.2x
King's Hawaiian 8.0x
Red Bull 7.2x
basket size
index
Urgent Need (1-2 Items)
112
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
94
Pantry Stocking (21+ Items)
121

Where is Svedka Purchased?

channels
index
Club
125
Dollar
5
Drug
191
Food
136
Gas & Convenience
151
Mass
57
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.9x
Canada Dry 1.8x
Marlboro Gold Pack 1.8x
Bud Light 1.7x

How Did They Pay?

method
index
Cash
132
Credit
118
Debit
81
Food Stamps
9

When is Svedka Purchased?

day of week
Sun
8.9%
Mon
9.7%
Tue
11.5%
Wed
13.0%
Thu
13.8%
Fri
22.2%
Sat
20.9%
time of day
Morning
9.1%
Noon
14.1%
Afternoon
36.5%
Evening
32.9%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Svedka consumers purchase?

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Why do Svedka consumers try new brands?

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Where do Svedka consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Svedka Target Market

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Who actually buys Svedka? Do these consumers match the intended target market of Svedka?

Thought bubble

What motivates the target market to purchase Svedka?

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What other target market should Svedka look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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