Svenhard's Swedish Bakery Consumer Insights

Who buys Svenhard's Swedish Bakery? A Svenhard's Swedish Bakery consumer is generally very high income, Asian, and senior age. Svenhard's Swedish Bakery consumers are more likely to purchase Svenhard's Swedish Bakery during larger pantry stocking trips. Brands such as Oroweat, Sunbeam, and International Delight also tend to be purchased in the same trip. Sample consumer insights data below.

Svenhard's Swedish Bakery Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.88
% of Basket $ (median)
10.0%
Total Basket $ (median)
$99.20

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  • Recent demographic data

Svenhard's Swedish Bakery Consumer Demographics

demographic
index
Female
98
Male
122
<24
84
25-34
109
35-44
83
45-54
100
55-64
144
65+
144
African American
67
Asian
263
Caucasian
74
Hispanic
184
demographic
index
Has Kids
88
No Kids
128
- $20k
113
$20k-40k
114
$40k-60k
91
$60k-80k
97
$80k-100k
83
$100k-125k
74
$125k +
138
No College
143
College
98
Adv. Degree
58

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Svenhard's Swedish Bakery Basket Affinity & Size

brand
basket affinity
Oroweat 9.7x
Sunbeam 9.7x
International Delight 9.5x
Quaker Chewy 9.0x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
192
Pantry Stocking (21+ Items)
324

Where is Svenhard's Swedish Bakery Purchased?

channels
index
Club
711
Dollar
0
Drug
4
Food
32
Gas & Convenience
11
Mass
33
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.0x
Taylor Farms 1.8x
King's Hawaiian 1.6x
Red Bull 1.6x

How Did They Pay?

method
index
Cash
110
Credit
107
Debit
89
Food Stamps
119

When is Svenhard's Swedish Bakery Purchased?

day of week
Sun
12.2%
Mon
15.0%
Tue
13.2%
Wed
12.5%
Thu
15.4%
Fri
17.9%
Sat
13.8%
time of day
Morning
17.9%
Noon
17.0%
Afternoon
32.6%
Evening
29.8%
Late
2.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Svenhard's Swedish Bakery consumers purchase?

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Why do Svenhard's Swedish Bakery consumers try new brands?

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Where do Svenhard's Swedish Bakery consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Svenhard's Swedish Bakery Target Market

Arrow and target

Who actually buys Svenhard's Swedish Bakery? Do these consumers match the intended target market of Svenhard's Swedish Bakery?

Thought bubble

What motivates the target market to purchase Svenhard's Swedish Bakery?

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What other target market should Svenhard's Swedish Bakery look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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