Swaggerty's Farm Consumer Insights

Who buys Swaggerty's Farm? A Swaggerty's Farm consumer is generally very low income, African American, and senior age. Swaggerty's Farm consumers are more likely to purchase Swaggerty's Farm during larger pantry stocking trips. Brands such as Sunny Meadow, Generic Pma, and Blue Bonnet also tend to be purchased in the same trip. Sample consumer insights data below.

Swaggerty's Farm Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.98
% of Basket $ (median)
6.6%
Total Basket $ (median)
$105.02

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  • Recent demographic data

Swaggerty's Farm Consumer Demographics

demographic
index
Female
98
Male
117
<24
92
25-34
82
35-44
94
45-54
119
55-64
128
65+
147
African American
290
Asian
32
Caucasian
106
Hispanic
22
demographic
index
Has Kids
100
No Kids
100
- $20k
131
$20k-40k
115
$40k-60k
106
$60k-80k
115
$80k-100k
96
$100k-125k
77
$125k +
55
No College
135
College
96
Adv. Degree
77

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Swaggerty's Farm Basket Affinity & Size

brand
basket affinity
Sunny Meadow 12.3x
Generic Pma 6.4x
Blue Bonnet 6.4x
Farmers Market 6.4x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
464

Where is Swaggerty's Farm Purchased?

channels
index
Club
227
Food
36
Gas & Convenience
5
Mass
141
regions
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What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.3x
Sunbeam 1.9x
Blue Bonnet 1.9x
Armour 1.8x

How Did They Pay?

method
index
Cash
86
Credit
78
Debit
107
Food Stamps
297

When is Swaggerty's Farm Purchased?

day of week
Sun
14.8%
Mon
12.3%
Tue
11.1%
Wed
12.0%
Thu
10.3%
Fri
18.1%
Sat
21.5%
time of day
Morning
15.3%
Noon
17.3%
Afternoon
36.0%
Evening
25.4%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Swaggerty's Farm consumers purchase?

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Why do Swaggerty's Farm consumers try new brands?

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Where do Swaggerty's Farm consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Swaggerty's Farm Target Market

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Who actually buys Swaggerty's Farm? Do these consumers match the intended target market of Swaggerty's Farm?

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What motivates the target market to purchase Swaggerty's Farm?

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What other target market should Swaggerty's Farm look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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