Swaggerty's Farm Consumer Insights

Who buys Swaggerty's Farm?

A Swaggerty's Farm consumer is generally very low income, African American, and senior age. Swaggerty's Farm consumers are more likely to purchase Swaggerty's Farm during larger pantry stocking trips. Brands such as Sunny Meadow, Generic Pma, and Blue Bonnet also tend to be purchased in the same trip. See sample consumer insights data below.

Swaggerty's Farm Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.98
% of Basket $ (median)
6.6%
Total Basket $ (median)
$105.02

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Swaggerty's Farm Consumer Demographics

demographic
index
Female
98
Male
117
<24
92
25-34
82
35-44
94
45-54
119
55-64
128
65+
147
African American
290
Asian
32
Caucasian
106
Hispanic
22
demographic
index
Has Kids
100
No Kids
100
- $20k
131
$20k-40k
115
$40k-60k
106
$60k-80k
115
$80k-100k
96
$100k-125k
77
$125k +
55
No College
135
College
96
Adv. Degree
77

Understand Swaggerty's Farm Consumer Behavior

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Swaggerty's Farm Basket Affinity & Size

brand
basket affinity
Sunny Meadow 12.3x
Generic Pma 6.4x
Blue Bonnet 6.4x
Farmers Market 6.4x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
464

Where is Swaggerty's Farm Purchased?

channels
index
Club
227
Food
36
Gas & Convenience
5
Mass
141
regions
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What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.3x
Sunbeam 1.9x
Blue Bonnet 1.9x
Armour 1.8x

How Did They Pay?

method
index
Cash
86
Credit
78
Debit
107
Food Stamps
297

When is Swaggerty's Farm Purchased?

day of week
Sun
14.8%
Mon
12.3%
Tue
11.1%
Wed
12.0%
Thu
10.3%
Fri
18.1%
Sat
21.5%
time of day
Morning
15.3%
Noon
17.3%
Afternoon
36.0%
Evening
25.4%
Late
5.9%

Get More Swaggerty's Farm Data

Contact us for the latest Swaggerty's Farm consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Swaggerty's Farm consumers switch to?

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Why do consumers stop buying Swaggerty's Farm products?

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Which retailers do Swaggerty's Farm shoppers prefer to shop at?

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What motivates consumers to try Swaggerty's Farm products?

Research the Swaggerty's Farm Target Market

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Who actually buys Swaggerty's Farm? Do these consumers match the intended target market of Swaggerty's Farm?

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What motivates the target market to purchase Swaggerty's Farm?

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What other target market should Swaggerty's Farm look at?

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Which other brands have a similar target market?

About Our Swaggerty's Farm Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.