Swanson Consumer Insights

Who buys Swanson?

A Swanson consumer is generally very high income, Asian, and senior age. Swanson consumers are more likely to purchase Swanson during larger pantry stocking trips. Brands such as Ro-Tel, Campbells, and Libby's also tend to be purchased in the same trip. See sample consumer insights data below.

Swanson Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.88
% of Basket $ (median)
4.0%
Total Basket $ (median)
$71.22

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Swanson Consumer Demographics

demographic
index
Female
100
Male
100
<24
89
25-34
86
35-44
95
45-54
109
55-64
137
65+
158
African American
85
Asian
122
Caucasian
103
Hispanic
61
demographic
index
Has Kids
92
No Kids
117
- $20k
80
$20k-40k
82
$40k-60k
92
$60k-80k
104
$80k-100k
108
$100k-125k
116
$125k +
121
No College
92
College
100
Adv. Degree
109

Understand Swanson Consumer Behavior

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Swanson Basket Affinity & Size

brand
basket affinity
Ro-Tel 5.5x
Campbells 5.2x
Libby's 4.3x
Mccormick 4.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
496

Where is Swanson Purchased?

channels
index
Club
102
Dollar
72
Drug
26
Food
145
Gas & Convenience
10
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.3x
Yoplait Light 1.2x
Sweet Baby Ray's 1.2x
Nabisco Triscuit 1.2x

How Did They Pay?

method
index
Cash
93
Credit
110
Debit
97
Food Stamps
88

When is Swanson Purchased?

day of week
Sun
19.1%
Mon
13.9%
Tue
12.4%
Wed
11.9%
Thu
11.2%
Fri
13.6%
Sat
18.0%
time of day
Morning
15.7%
Noon
19.2%
Afternoon
36.9%
Evening
23.5%
Late
4.7%

Get More Swanson Data

Contact us for the latest Swanson consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Swanson consumers switch to?

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Why do consumers stop buying Swanson products?

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Which retailers do Swanson shoppers prefer to shop at?

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What motivates consumers to try Swanson products?

Research the Swanson Target Market

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Who actually buys Swanson? Do these consumers match the intended target market of Swanson?

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What motivates the target market to purchase Swanson?

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What other target market should Swanson look at?

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Which other brands have a similar target market?

About Our Swanson Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.