Swanson Consumer Insights

Who buys Swanson? Swanson consumers are generally very high income, Asian, and senior age. Swanson consumers are more likely to purchase Swanson during larger pantry stocking trips. Brands such as Ro-Tel, Campbells, and Libby's also tend to be purchased in the same trip. Sample consumer insights data below.

Swanson Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.88
% of Basket $ (median)
4.0%
Total Basket $ (median)
$71.22

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Swanson Consumer Demographics

demographic
index
Female
100
Male
100
<24
89
25-34
86
35-44
95
45-54
109
55-64
137
65+
158
African American
85
Asian
122
Caucasian
103
Hispanic
61
demographic
index
Has Kids
92
No Kids
117
- $20k
80
$20k-40k
82
$40k-60k
92
$60k-80k
104
$80k-100k
108
$100k-125k
116
$125k +
121
No College
92
College
100
Adv. Degree
109

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Swanson Basket Affinity & Size

brand
basket affinity
Ro-Tel 5.5x
Campbells 5.2x
Libby's 4.3x
Mccormick 4.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
496

Where is Swanson Purchased?

channels
index
Club
102
Dollar
72
Drug
26
Food
145
Gas & Convenience
10
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.3x
Yoplait Light 1.2x
Sweet Baby Ray's 1.2x
Nabisco Triscuit 1.2x

How Did They Pay?

method
index
Cash
93
Credit
110
Debit
97
Food Stamps
88

When is Swanson Purchased?

day of week
Sun
19.1%
Mon
13.9%
Tue
12.4%
Wed
11.9%
Thu
11.2%
Fri
13.6%
Sat
18.0%
time of day
Morning
15.7%
Noon
19.2%
Afternoon
36.9%
Evening
23.5%
Late
4.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Swanson consumers purchase?

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Why do Swanson consumers try new brands?

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Where do Swanson consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Swanson Target Market

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Who actually buys Swanson? Do these consumers match the intended target market of Swanson?

Thought bubble

What motivates the target market to purchase Swanson?

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What other target market should Swanson look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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