Swanson Consumer Insights

Who buys Swanson?

A Swanson consumer is generally very high income, Asian, and senior age. Swanson consumers are more likely to purchase Swanson during larger pantry stocking trips. Brands such as Ro-Tel, Campbells, and Libby's also tend to be purchased in the same trip. See sample consumer insights data below.

Swanson Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.88
% of Basket $ (median)
4.0%
Total Basket $ (median)
$71.22

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Swanson Consumer Demographics

demographic
index
Female
100
Male
100
<24
89
25-34
86
35-44
95
45-54
109
55-64
137
65+
158
African American
85
Asian
122
Caucasian
103
Hispanic
61
demographic
index
Has Kids
92
No Kids
117
- $20k
80
$20k-40k
82
$40k-60k
92
$60k-80k
104
$80k-100k
108
$100k-125k
116
$125k +
121
No College
92
College
100
Adv. Degree
109

Understand Swanson Consumer Behavior

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Swanson Basket Affinity & Size

brand
basket affinity
Ro-Tel 5.5x
Campbells 5.2x
Libby's 4.3x
Mccormick 4.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
496

Where is Swanson Purchased?

channels
index
Club
102
Dollar
72
Drug
26
Food
145
Gas & Convenience
10
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.3x
Yoplait Light 1.2x
Sweet Baby Ray's 1.2x
Nabisco Triscuit 1.2x

How Did They Pay?

method
index
Cash
93
Credit
110
Debit
97
Food Stamps
88

When is Swanson Purchased?

day of week
Sun
19.1%
Mon
13.9%
Tue
12.4%
Wed
11.9%
Thu
11.2%
Fri
13.6%
Sat
18.0%
time of day
Morning
15.7%
Noon
19.2%
Afternoon
36.9%
Evening
23.5%
Late
4.7%

About Our Swanson Consumer Insights

How do we know who buys Swanson? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Swanson consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.