Swanson Natural Goodness Consumer Insights

Who buys Swanson Natural Goodness? A Swanson Natural Goodness consumer is generally slightly higher income, Caucasian, and senior age. Swanson Natural Goodness consumers are more likely to purchase Swanson Natural Goodness during larger pantry stocking trips. Brands such as Swanson, Ro-Tel, and Libby's also tend to be purchased in the same trip. Sample consumer insights data below.

Swanson Natural Goodness Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
2.9%
Total Basket $ (median)
$68.90

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Swanson Natural Goodness Consumer Demographics

demographic
index
Female
100
Male
100
<24
80
25-34
92
35-44
94
45-54
109
55-64
125
65+
145
African American
85
Asian
96
Caucasian
107
Hispanic
52
demographic
index
Has Kids
95
No Kids
112
- $20k
73
$20k-40k
82
$40k-60k
92
$60k-80k
105
$80k-100k
120
$100k-125k
113
$125k +
113
No College
83
College
100
Adv. Degree
118

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Swanson Natural Goodness Basket Affinity & Size

brand
basket affinity
Swanson 17.8x
Ro-Tel 6.2x
Libby's 5.3x
Campbells 5.1x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
26
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
547

Where is Swanson Natural Goodness Purchased?

channels
index
Club
1
Dollar
0
Drug
37
Food
63
Mass
167
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Swanson 1.6x
Jennie-O 1.4x
Birds Eye Steamfresh 1.4x
Ro-Tel 1.4x

How Did They Pay?

method
index
Cash
100
Credit
105
Debit
99
Food Stamps
81

When is Swanson Natural Goodness Purchased?

day of week
Sun
19.5%
Mon
15.1%
Tue
11.6%
Wed
12.1%
Thu
11.0%
Fri
13.3%
Sat
17.5%
time of day
Morning
17.0%
Noon
19.1%
Afternoon
36.0%
Evening
22.7%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Swanson Natural Goodness consumers purchase?

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Why do Swanson Natural Goodness consumers try new brands?

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Where do Swanson Natural Goodness consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Swanson Natural Goodness Target Market

Arrow and target

Who actually buys Swanson Natural Goodness? Do these consumers match the intended target market of Swanson Natural Goodness?

Thought bubble

What motivates the target market to purchase Swanson Natural Goodness?

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What other target market should Swanson Natural Goodness look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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