Swanson Natural Goodness Consumer Insights

Who buys Swanson Natural Goodness?

A Swanson Natural Goodness consumer is generally slightly higher income, Caucasian, and senior age. Swanson Natural Goodness consumers are more likely to purchase Swanson Natural Goodness during larger pantry stocking trips. Brands such as Swanson, Ro-Tel, and Libby's also tend to be purchased in the same trip. See sample consumer insights data below.

Swanson Natural Goodness Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.98
% of Basket $ (median)
2.9%
Total Basket $ (median)
$68.90

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Swanson Natural Goodness Consumer Demographics

demographic
index
Female
100
Male
100
<24
80
25-34
92
35-44
94
45-54
109
55-64
125
65+
145
African American
85
Asian
96
Caucasian
107
Hispanic
52
demographic
index
Has Kids
95
No Kids
112
- $20k
73
$20k-40k
82
$40k-60k
92
$60k-80k
105
$80k-100k
120
$100k-125k
113
$125k +
113
No College
83
College
100
Adv. Degree
118

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Swanson Natural Goodness Basket Affinity & Size

brand
basket affinity
Swanson 17.8x
Ro-Tel 6.2x
Libby's 5.3x
Campbells 5.1x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
26
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
547

Where is Swanson Natural Goodness Purchased?

channels
index
Club
1
Dollar
0
Drug
37
Food
63
Mass
167
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Swanson 1.6x
Jennie-O 1.4x
Birds Eye Steamfresh 1.4x
Ro-Tel 1.4x

How Did They Pay?

method
index
Cash
100
Credit
105
Debit
99
Food Stamps
81

When is Swanson Natural Goodness Purchased?

day of week
Sun
19.5%
Mon
15.1%
Tue
11.6%
Wed
12.1%
Thu
11.0%
Fri
13.3%
Sat
17.5%
time of day
Morning
17.0%
Noon
19.1%
Afternoon
36.0%
Evening
22.7%
Late
5.3%

About Our Swanson Natural Goodness Consumer Insights

How do we know who buys Swanson Natural Goodness? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Swanson Natural Goodness consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.