Swedish Fish Consumer Insights

Who buys Swedish Fish? A Swedish Fish consumer is generally very high income, Caucasian, and upper middle age. Swedish Fish consumers are more likely to purchase Swedish Fish during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and M&M's also tend to be purchased in the same trip. Sample consumer insights data below.

Swedish Fish Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.79
% of Basket $ (median)
5.7%
Total Basket $ (median)
$31.47

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Swedish Fish Consumer Demographics

demographic
index
Female
101
Male
93
<24
66
25-34
76
35-44
110
45-54
134
55-64
72
65+
54
African American
85
Asian
48
Caucasian
111
Hispanic
68
demographic
index
Has Kids
110
No Kids
77
- $20k
72
$20k-40k
79
$40k-60k
87
$60k-80k
93
$80k-100k
115
$100k-125k
120
$125k +
143
No College
87
College
100
Adv. Degree
114

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Swedish Fish Basket Affinity & Size

brand
basket affinity
Skittles 16.2x
Twizzlers 15.8x
M&M's 6.7x
Kit Kat 5.8x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
268

Where is Swedish Fish Purchased?

channels
index
Beauty
13
Club
106
Dollar
244
Drug
216
Food
87
Gas & Convenience
132
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 1.6x
Twizzlers 1.6x
Snyders Of Hanover 1.5x
Entenmann's 1.5x

How Did They Pay?

method
index
Cash
104
Credit
116
Debit
87
Food Stamps
82

When is Swedish Fish Purchased?

day of week
Sun
14.5%
Mon
11.5%
Tue
12.0%
Wed
13.9%
Thu
13.5%
Fri
16.8%
Sat
17.7%
time of day
Morning
14.2%
Noon
16.9%
Afternoon
35.3%
Evening
27.9%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Swedish Fish consumers purchase?

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Why do Swedish Fish consumers try new brands?

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Where do Swedish Fish consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Swedish Fish Target Market

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Who actually buys Swedish Fish? Do these consumers match the intended target market of Swedish Fish?

Thought bubble

What motivates the target market to purchase Swedish Fish?

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What other target market should Swedish Fish look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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