Swedish Fish Consumer Insights

Who buys Swedish Fish?

A Swedish Fish consumer is generally very high income, Caucasian, and upper middle age. Swedish Fish consumers are more likely to purchase Swedish Fish during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and M&M's also tend to be purchased in the same trip. See sample consumer insights data below.

Swedish Fish Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.79
% of Basket $ (median)
5.7%
Total Basket $ (median)
$31.47

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Swedish Fish Consumer Demographics

demographic
index
Female
101
Male
93
<24
66
25-34
76
35-44
110
45-54
134
55-64
72
65+
54
African American
85
Asian
48
Caucasian
111
Hispanic
68
demographic
index
Has Kids
110
No Kids
77
- $20k
72
$20k-40k
79
$40k-60k
87
$60k-80k
93
$80k-100k
115
$100k-125k
120
$125k +
143
No College
87
College
100
Adv. Degree
114

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Swedish Fish Basket Affinity & Size

brand
basket affinity
Skittles 16.2x
Twizzlers 15.8x
M&M's 6.7x
Kit Kat 5.8x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
268

Where is Swedish Fish Purchased?

channels
index
Beauty
13
Club
106
Dollar
244
Drug
216
Food
87
Gas & Convenience
132
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 1.6x
Twizzlers 1.6x
Snyders Of Hanover 1.5x
Entenmann's 1.5x

How Did They Pay?

method
index
Cash
104
Credit
116
Debit
87
Food Stamps
82

When is Swedish Fish Purchased?

day of week
Sun
14.5%
Mon
11.5%
Tue
12.0%
Wed
13.9%
Thu
13.5%
Fri
16.8%
Sat
17.7%
time of day
Morning
14.2%
Noon
16.9%
Afternoon
35.3%
Evening
27.9%
Late
5.7%

About Our Swedish Fish Consumer Insights

How do we know who buys Swedish Fish? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Swedish Fish consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.