Sweet Baby Ray's Consumer Insights

Who buys Sweet Baby Ray's?

A Sweet Baby Ray's consumer is generally median income, African American, and upper middle age. Sweet Baby Ray's consumers are more likely to purchase Sweet Baby Ray's during larger pantry stocking trips. Brands such as French's, Bush's Best, and Heinz also tend to be purchased in the same trip. See sample consumer insights data below.

Sweet Baby Ray's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.79
% of Basket $ (median)
3.7%
Total Basket $ (median)
$74.59

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sweet Baby Ray's Consumer Demographics

demographic
index
Female
101
Male
87
<24
92
25-34
102
35-44
96
45-54
108
55-64
101
65+
85
African American
150
Asian
50
Caucasian
107
Hispanic
60
demographic
index
Has Kids
102
No Kids
96
- $20k
97
$20k-40k
102
$40k-60k
105
$60k-80k
105
$80k-100k
100
$100k-125k
97
$125k +
86
No College
108
College
100
Adv. Degree
89

Understand Sweet Baby Ray's Consumer Behavior

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Sweet Baby Ray's Basket Affinity & Size

brand
basket affinity
French's 5.4x
Bush's Best 5.3x
Heinz 4.9x
Vlasic 4.5x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
489

Where is Sweet Baby Ray's Purchased?

channels
index
Club
74
Dollar
77
Drug
26
Food
147
Gas & Convenience
8
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Pizza Rolls 1.3x
Maxwell House 1.3x
Diet Mountain Dew 1.3x
Yoplait Light 1.2x

How Did They Pay?

method
index
Cash
107
Credit
87
Debit
104
Food Stamps
155

When is Sweet Baby Ray's Purchased?

day of week
Sun
18.5%
Mon
12.0%
Tue
10.8%
Wed
11.4%
Thu
12.1%
Fri
15.6%
Sat
19.6%
time of day
Morning
14.7%
Noon
17.7%
Afternoon
36.3%
Evening
25.9%
Late
5.4%

Get More Sweet Baby Ray's Data

Contact us for the latest Sweet Baby Ray's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Sweet Baby Ray's consumers switch to?

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Why do consumers stop buying Sweet Baby Ray's products?

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Which retailers do Sweet Baby Ray's shoppers prefer to shop at?

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What motivates consumers to try Sweet Baby Ray's products?

Research the Sweet Baby Ray's Target Market

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Who actually buys Sweet Baby Ray's? Do these consumers match the intended target market of Sweet Baby Ray's?

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What motivates the target market to purchase Sweet Baby Ray's?

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What other target market should Sweet Baby Ray's look at?

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Which other brands have a similar target market?

About Our Sweet Baby Ray's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.