Sweet Baby Ray's Consumer Insights

Who buys Sweet Baby Ray's? Sweet Baby Ray's consumers are generally median income, African American, and upper middle age. Sweet Baby Ray's consumers are more likely to purchase Sweet Baby Ray's during larger pantry stocking trips. Brands such as French's, Bush's Best, and Heinz also tend to be purchased in the same trip. Sample consumer insights data below.

Sweet Baby Ray's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.79
% of Basket $ (median)
3.7%
Total Basket $ (median)
$74.59

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sweet Baby Ray's Consumer Demographics

demographic
index
Female
101
Male
87
<24
92
25-34
102
35-44
96
45-54
108
55-64
101
65+
85
African American
150
Asian
50
Caucasian
107
Hispanic
60
demographic
index
Has Kids
102
No Kids
96
- $20k
97
$20k-40k
102
$40k-60k
105
$60k-80k
105
$80k-100k
100
$100k-125k
97
$125k +
86
No College
108
College
100
Adv. Degree
89

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Sweet Baby Ray's Basket Affinity & Size

brand
basket affinity
French's 5.4x
Bush's Best 5.3x
Heinz 4.9x
Vlasic 4.5x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
489

Where is Sweet Baby Ray's Purchased?

channels
index
Club
74
Dollar
77
Drug
26
Food
147
Gas & Convenience
8
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Pizza Rolls 1.3x
Maxwell House 1.3x
Diet Mountain Dew 1.3x
Yoplait Light 1.2x

How Did They Pay?

method
index
Cash
107
Credit
87
Debit
104
Food Stamps
155

When is Sweet Baby Ray's Purchased?

day of week
Sun
18.5%
Mon
12.0%
Tue
10.8%
Wed
11.4%
Thu
12.1%
Fri
15.6%
Sat
19.6%
time of day
Morning
14.7%
Noon
17.7%
Afternoon
36.3%
Evening
25.9%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sweet Baby Ray's consumers purchase?

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Why do Sweet Baby Ray's consumers try new brands?

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Where do Sweet Baby Ray's consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sweet Baby Ray's Target Market

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Who actually buys Sweet Baby Ray's? Do these consumers match the intended target market of Sweet Baby Ray's?

Thought bubble

What motivates the target market to purchase Sweet Baby Ray's?

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What other target market should Sweet Baby Ray's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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