Sweet Leaf Consumer Insights

Who buys Sweet Leaf?

A Sweet Leaf consumer is generally lower income, Asian, and adolescent age. Sweet Leaf consumers are more likely to purchase Sweet Leaf during larger pantry stocking trips. Brands such as Gold Peak, Bertolli, and Boars Head also tend to be purchased in the same trip. See sample consumer insights data below.

Sweet Leaf Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.69
% of Basket $ (median)
6.1%
Total Basket $ (median)
$27.77

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sweet Leaf Consumer Demographics

demographic
index
Female
98
Male
115
<24
109
25-34
106
35-44
104
45-54
86
55-64
90
65+
100
African American
87
Asian
155
Caucasian
90
Hispanic
130
demographic
index
Has Kids
91
No Kids
119
- $20k
77
$20k-40k
126
$40k-60k
100
$60k-80k
113
$80k-100k
74
$100k-125k
88
$125k +
99
No College
69
College
107
Adv. Degree
102

Understand Sweet Leaf Consumer Behavior

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Sweet Leaf Basket Affinity & Size

brand
basket affinity
Gold Peak 12.6x
Bertolli 10.4x
Boars Head 9.4x
Dannon Danimals 7.8x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
291

Where is Sweet Leaf Purchased?

channels
index
Club
1
Dollar
1
Drug
23
Food
256
Gas & Convenience
42
Mass
25
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 2.2x
Boars Head 1.9x
Almond Breeze 1.7x
Arizona (Beverage) 1.6x

How Did They Pay?

method
index
Cash
86
Credit
115
Debit
96
Food Stamps
88

When is Sweet Leaf Purchased?

day of week
Sun
17.9%
Mon
13.9%
Tue
12.6%
Wed
13.2%
Thu
12.3%
Fri
12.8%
Sat
17.2%
time of day
Morning
13.0%
Noon
16.9%
Afternoon
33.7%
Evening
29.5%
Late
7.0%

Get More Sweet Leaf Data

Contact us for the latest Sweet Leaf consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Sweet Leaf consumers switch to?

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Why do consumers stop buying Sweet Leaf products?

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Which retailers do Sweet Leaf shoppers prefer to shop at?

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What motivates consumers to try Sweet Leaf products?

Research the Sweet Leaf Target Market

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Who actually buys Sweet Leaf? Do these consumers match the intended target market of Sweet Leaf?

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What motivates the target market to purchase Sweet Leaf?

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What other target market should Sweet Leaf look at?

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Which other brands have a similar target market?

About Our Sweet Leaf Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.