Sweet Leaf Consumer Insights

Who buys Sweet Leaf?

A Sweet Leaf consumer is generally lower income, Asian, and adolescent age. Sweet Leaf consumers are more likely to purchase Sweet Leaf during larger pantry stocking trips. Brands such as Gold Peak, Bertolli, and Boars Head also tend to be purchased in the same trip. Sample consumer insights data below.

Sweet Leaf Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.69
% of Basket $ (median)
6.1%
Total Basket $ (median)
$27.77

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sweet Leaf Consumer Demographics

demographic
index
Female
98
Male
115
<24
109
25-34
106
35-44
104
45-54
86
55-64
90
65+
100
African American
87
Asian
155
Caucasian
90
Hispanic
130
demographic
index
Has Kids
91
No Kids
119
- $20k
77
$20k-40k
126
$40k-60k
100
$60k-80k
113
$80k-100k
74
$100k-125k
88
$125k +
99
No College
69
College
107
Adv. Degree
102

Understand Sweet Leaf Consumer Behavior

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Sweet Leaf Basket Affinity & Size

brand
basket affinity
Gold Peak 12.6x
Bertolli 10.4x
Boars Head 9.4x
Dannon Danimals 7.8x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
291

Where is Sweet Leaf Purchased?

channels
index
Club
1
Dollar
1
Drug
23
Food
256
Gas & Convenience
42
Mass
25
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 2.2x
Boars Head 1.9x
Almond Breeze 1.7x
Arizona (Beverage) 1.6x

How Did They Pay?

method
index
Cash
86
Credit
115
Debit
96
Food Stamps
88

When is Sweet Leaf Purchased?

day of week
Sun
17.9%
Mon
13.9%
Tue
12.6%
Wed
13.2%
Thu
12.3%
Fri
12.8%
Sat
17.2%
time of day
Morning
13.0%
Noon
16.9%
Afternoon
33.7%
Evening
29.5%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sweet Leaf consumers purchase?

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Why do Sweet Leaf consumers try new brands?

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Where do Sweet Leaf consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sweet Leaf Target Market

Arrow and target

Who actually buys Sweet Leaf? Do these consumers match the intended target market of Sweet Leaf?

Thought bubble

What motivates the target market to purchase Sweet Leaf?

magnifying glass

What other target market should Sweet Leaf look at?

venn diagram

Which other brands have a similar target market?

About Our Sweet Leaf Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.