Sweet Sue Consumer Insights

Who buys Sweet Sue?

A Sweet Sue consumer is generally very low income, Caucasian, and older age. Sweet Sue consumers are more likely to purchase Sweet Sue during larger pantry stocking trips. Brands such as Chef Boyardee, Borden, and Armour also tend to be purchased in the same trip. See sample consumer insights data below.

Sweet Sue Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.25
% of Basket $ (median)
4.9%
Total Basket $ (median)
$46.29

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sweet Sue Consumer Demographics

demographic
index
Female
103
Male
68
<24
93
25-34
73
35-44
95
45-54
128
55-64
138
65+
127
African American
42
Asian
69
Caucasian
115
Hispanic
19
demographic
index
Has Kids
90
No Kids
124
- $20k
161
$20k-40k
132
$40k-60k
96
$60k-80k
84
$80k-100k
95
$100k-125k
88
$125k +
63
No College
137
College
100
Adv. Degree
55

Understand Sweet Sue Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Sweet Sue Basket Affinity & Size

brand
basket affinity
Chef Boyardee 12.7x
Borden 10.3x
Armour 8.6x
Totino's Party Pizza 7.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
456

Where is Sweet Sue Purchased?

channels
index
Club
81
Dollar
857
Drug
51
Food
26
Gas & Convenience
2
Mass
139
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.0x
Sunbeam 1.9x
Armour 1.9x
Totino's Party Pizza 1.9x

How Did They Pay?

method
index
Cash
118
Credit
101
Debit
87
Food Stamps
139

When is Sweet Sue Purchased?

day of week
Sun
14.8%
Mon
14.4%
Tue
12.7%
Wed
11.2%
Thu
12.9%
Fri
15.2%
Sat
18.8%
time of day
Morning
14.6%
Noon
15.7%
Afternoon
38.2%
Evening
24.8%
Late
6.7%

About Our Sweet Sue Consumer Insights

How do we know who buys Sweet Sue? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sweet Sue consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.