Sweet Sue Consumer Insights

Who buys Sweet Sue? A Sweet Sue consumer is generally very low income, Caucasian, and older age. Sweet Sue consumers are more likely to purchase Sweet Sue during larger pantry stocking trips. Brands such as Chef Boyardee, Borden, and Armour also tend to be purchased in the same trip. Sample consumer insights data below.

Sweet Sue Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.25
% of Basket $ (median)
4.9%
Total Basket $ (median)
$46.29

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sweet Sue Consumer Demographics

demographic
index
Female
103
Male
68
<24
93
25-34
73
35-44
95
45-54
128
55-64
138
65+
127
African American
42
Asian
69
Caucasian
115
Hispanic
19
demographic
index
Has Kids
90
No Kids
124
- $20k
161
$20k-40k
132
$40k-60k
96
$60k-80k
84
$80k-100k
95
$100k-125k
88
$125k +
63
No College
137
College
100
Adv. Degree
55

Understand Sweet Sue Consumer Behavior

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Sweet Sue Basket Affinity & Size

brand
basket affinity
Chef Boyardee 12.7x
Borden 10.3x
Armour 8.6x
Totino's Party Pizza 7.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
456

Where is Sweet Sue Purchased?

channels
index
Club
81
Dollar
857
Drug
51
Food
26
Gas & Convenience
2
Mass
139
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.0x
Sunbeam 1.9x
Armour 1.9x
Totino's Party Pizza 1.9x

How Did They Pay?

method
index
Cash
118
Credit
101
Debit
87
Food Stamps
139

When is Sweet Sue Purchased?

day of week
Sun
14.8%
Mon
14.4%
Tue
12.7%
Wed
11.2%
Thu
12.9%
Fri
15.2%
Sat
18.8%
time of day
Morning
14.6%
Noon
15.7%
Afternoon
38.2%
Evening
24.8%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sweet Sue consumers purchase?

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Why do Sweet Sue consumers try new brands?

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Where do Sweet Sue consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sweet Sue Target Market

Arrow and target

Who actually buys Sweet Sue? Do these consumers match the intended target market of Sweet Sue?

Thought bubble

What motivates the target market to purchase Sweet Sue?

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What other target market should Sweet Sue look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us