Sweetarts Consumer Insights

Who buys Sweetarts?

A Sweetarts consumer is generally higher income, Caucasian, and upper middle age. Sweetarts consumers are more likely to purchase Sweetarts during larger pantry stocking trips. Brands such as Skittles, Reese's, and Cadbury also tend to be purchased in the same trip. See sample consumer insights data below.

Sweetarts Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.00
% of Basket $ (median)
6.7%
Total Basket $ (median)
$30.00

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sweetarts Consumer Demographics

demographic
index
Female
102
Male
82
<24
105
25-34
90
35-44
105
45-54
111
55-64
93
65+
54
African American
93
Asian
49
Caucasian
107
Hispanic
78
demographic
index
Has Kids
105
No Kids
89
- $20k
87
$20k-40k
100
$40k-60k
91
$60k-80k
103
$80k-100k
101
$100k-125k
110
$125k +
106
No College
107
College
99
Adv. Degree
97

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Sweetarts Basket Affinity & Size

brand
basket affinity
Skittles 19.9x
Reese's 10.5x
Cadbury 10.0x
Hershey's Kisses 9.4x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
252

Where is Sweetarts Purchased?

channels
index
Club
100
Dollar
639
Drug
262
Food
39
Gas & Convenience
158
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kool-Aid 1.5x
Hawaiian Punch 1.4x
Armour 1.4x
Marlboro Gold Pack 1.4x

How Did They Pay?

method
index
Cash
113
Credit
93
Debit
103
Food Stamps
89

When is Sweetarts Purchased?

day of week
Sun
14.1%
Mon
12.1%
Tue
13.6%
Wed
13.4%
Thu
14.6%
Fri
15.3%
Sat
16.8%
time of day
Morning
13.0%
Noon
15.3%
Afternoon
34.3%
Evening
30.2%
Late
7.3%

Get More Sweetarts Data

Contact us for the latest Sweetarts consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Sweetarts consumers switch to?

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Why do consumers stop buying Sweetarts products?

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Which retailers do Sweetarts shoppers prefer to shop at?

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What motivates consumers to try Sweetarts products?

Research the Sweetarts Target Market

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Who actually buys Sweetarts? Do these consumers match the intended target market of Sweetarts?

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What motivates the target market to buy Sweetarts?

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What other target market should Sweetarts look at?

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Which other brands have a similar target market?

About Our Sweetarts Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.