Sweetarts Consumer Insights

Who buys Sweetarts?

A Sweetarts consumer is generally higher income, Caucasian, and upper middle age. Sweetarts consumers are more likely to purchase Sweetarts during larger pantry stocking trips. Brands such as Skittles, Reese's, and Cadbury also tend to be purchased in the same trip. Sample consumer insights data below.

Sweetarts Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
6.7%
Total Basket $ (median)
$30.00

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sweetarts Consumer Demographics

demographic
index
Female
102
Male
82
<24
105
25-34
90
35-44
105
45-54
111
55-64
93
65+
54
African American
93
Asian
49
Caucasian
107
Hispanic
78
demographic
index
Has Kids
105
No Kids
89
- $20k
87
$20k-40k
100
$40k-60k
91
$60k-80k
103
$80k-100k
101
$100k-125k
110
$125k +
106
No College
107
College
99
Adv. Degree
97

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Sweetarts Basket Affinity & Size

brand
basket affinity
Skittles 19.9x
Reese's 10.5x
Cadbury 10.0x
Hershey's Kisses 9.4x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
252

Where is Sweetarts Purchased?

channels
index
Club
100
Dollar
639
Drug
262
Food
39
Gas & Convenience
158
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kool-Aid 1.5x
Hawaiian Punch 1.4x
Armour 1.4x
Marlboro Gold Pack 1.4x

How Did They Pay?

method
index
Cash
113
Credit
93
Debit
103
Food Stamps
89

When is Sweetarts Purchased?

day of week
Sun
14.1%
Mon
12.1%
Tue
13.6%
Wed
13.4%
Thu
14.6%
Fri
15.3%
Sat
16.8%
time of day
Morning
13.0%
Noon
15.3%
Afternoon
34.3%
Evening
30.2%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sweetarts consumers purchase?

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Why do Sweetarts consumers try new brands?

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Where do Sweetarts consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sweetarts Target Market

Arrow and target

Who actually buys Sweetarts? Do these consumers match the intended target market of Sweetarts?

Thought bubble

What motivates the target market to purchase Sweetarts?

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What other target market should Sweetarts look at?

venn diagram

Which other brands have a similar target market?

About Our Sweetarts Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.