Sweetarts Consumer Insights

Who buys Sweetarts?

A Sweetarts consumer is generally higher income, Caucasian, and upper middle age. Sweetarts consumers are more likely to purchase Sweetarts during larger pantry stocking trips. Brands such as Skittles, Reese's, and Cadbury also tend to be purchased in the same trip. See sample consumer insights data below.

Sweetarts Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
6.7%
Total Basket $ (median)
$30.00

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sweetarts Consumer Demographics

demographic
index
Female
102
Male
82
<24
105
25-34
90
35-44
105
45-54
111
55-64
93
65+
54
African American
93
Asian
49
Caucasian
107
Hispanic
78
demographic
index
Has Kids
105
No Kids
89
- $20k
87
$20k-40k
100
$40k-60k
91
$60k-80k
103
$80k-100k
101
$100k-125k
110
$125k +
106
No College
107
College
99
Adv. Degree
97

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Sweetarts Basket Affinity & Size

brand
basket affinity
Skittles 19.9x
Reese's 10.5x
Cadbury 10.0x
Hershey's Kisses 9.4x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
252

Where is Sweetarts Purchased?

channels
index
Club
100
Dollar
639
Drug
262
Food
39
Gas & Convenience
158
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kool-Aid 1.5x
Hawaiian Punch 1.4x
Armour 1.4x
Marlboro Gold Pack 1.4x

How Did They Pay?

method
index
Cash
113
Credit
93
Debit
103
Food Stamps
89

When is Sweetarts Purchased?

day of week
Sun
14.1%
Mon
12.1%
Tue
13.6%
Wed
13.4%
Thu
14.6%
Fri
15.3%
Sat
16.8%
time of day
Morning
13.0%
Noon
15.3%
Afternoon
34.3%
Evening
30.2%
Late
7.3%

About Our Sweetarts Consumer Insights

How do we know who buys Sweetarts? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sweetarts consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.