Sweet'N Low Consumer Insights

Who buys Sweet'N Low? Sweet'N Low consumers are generally lower income, Caucasian, and senior age. Sweet'N Low consumers are more likely to purchase Sweet'N Low during larger pantry stocking trips. Brands such as Hefty, Maxwell House, and Lipton Tea also tend to be purchased in the same trip. Sample consumer insights data below.

Sweet'N Low Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.46
% of Basket $ (median)
4.6%
Total Basket $ (median)
$54.01

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sweet'N Low Consumer Demographics

demographic
index
Female
101
Male
90
<24
86
25-34
65
35-44
78
45-54
122
55-64
212
65+
284
African American
53
Asian
61
Caucasian
111
Hispanic
73
demographic
index
Has Kids
76
No Kids
154
- $20k
87
$20k-40k
112
$40k-60k
108
$60k-80k
95
$80k-100k
102
$100k-125k
95
$125k +
89
No College
123
College
95
Adv. Degree
96

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Sweet'N Low Basket Affinity & Size

brand
basket affinity
Hefty 5.1x
Maxwell House 5.0x
Lipton Tea 4.8x
Domino 4.5x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
427

Where is Sweet'N Low Purchased?

channels
index
Club
222
Dollar
188
Drug
46
Food
72
Gas & Convenience
5
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.8x
Sunbeam 1.6x
Maxwell House 1.6x
Diet Mountain Dew 1.6x

How Did They Pay?

method
index
Cash
111
Credit
96
Debit
103
Food Stamps
81

When is Sweet'N Low Purchased?

day of week
Sun
15.7%
Mon
14.0%
Tue
13.5%
Wed
12.2%
Thu
13.0%
Fri
14.4%
Sat
17.2%
time of day
Morning
17.8%
Noon
18.8%
Afternoon
36.4%
Evening
22.8%
Late
4.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sweet'N Low consumers purchase?

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Why do Sweet'N Low consumers try new brands?

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Where do Sweet'N Low consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sweet'N Low Target Market

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Who actually buys Sweet'N Low? Do these consumers match the intended target market of Sweet'N Low?

Thought bubble

What motivates the target market to purchase Sweet'N Low?

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What other target market should Sweet'N Low look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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