Sweet'N Low Consumer Insights

Who buys Sweet'N Low?

A Sweet'N Low consumer is generally lower income, Caucasian, and senior age. Sweet'N Low consumers are more likely to purchase Sweet'N Low during larger pantry stocking trips. Brands such as Hefty, Maxwell House, and Lipton Tea also tend to be purchased in the same trip. See sample consumer insights data below.

Sweet'N Low Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.46
% of Basket $ (median)
4.6%
Total Basket $ (median)
$54.01

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sweet'N Low Consumer Demographics

demographic
index
Female
101
Male
90
<24
86
25-34
65
35-44
78
45-54
122
55-64
212
65+
284
African American
53
Asian
61
Caucasian
111
Hispanic
73
demographic
index
Has Kids
76
No Kids
154
- $20k
87
$20k-40k
112
$40k-60k
108
$60k-80k
95
$80k-100k
102
$100k-125k
95
$125k +
89
No College
123
College
95
Adv. Degree
96

Understand Sweet'N Low Consumer Behavior

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Sweet'N Low Basket Affinity & Size

brand
basket affinity
Hefty 5.1x
Maxwell House 5.0x
Lipton Tea 4.8x
Domino 4.5x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
427

Where is Sweet'N Low Purchased?

channels
index
Club
222
Dollar
188
Drug
46
Food
72
Gas & Convenience
5
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.8x
Sunbeam 1.6x
Maxwell House 1.6x
Diet Mountain Dew 1.6x

How Did They Pay?

method
index
Cash
111
Credit
96
Debit
103
Food Stamps
81

When is Sweet'N Low Purchased?

day of week
Sun
15.7%
Mon
14.0%
Tue
13.5%
Wed
12.2%
Thu
13.0%
Fri
14.4%
Sat
17.2%
time of day
Morning
17.8%
Noon
18.8%
Afternoon
36.4%
Evening
22.8%
Late
4.2%

About Our Sweet'N Low Consumer Insights

How do we know who buys Sweet'N Low? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sweet'N Low consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.