Swiffer Consumer Insights

Who buys Swiffer? Swiffer consumers are generally very high income, Asian, and senior age. Swiffer consumers are more likely to purchase Swiffer during larger pantry stocking trips. Brands such as Lysol, Febreze, and Clorox also tend to be purchased in the same trip. Sample consumer insights data below.

Swiffer Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.98
% of Basket $ (median)
13.6%
Total Basket $ (median)
$73.52

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Swiffer Consumer Demographics

demographic
index
Female
101
Male
91
<24
118
25-34
111
35-44
94
45-54
93
55-64
99
65+
120
African American
91
Asian
158
Caucasian
94
Hispanic
107
demographic
index
Has Kids
93
No Kids
116
- $20k
96
$20k-40k
102
$40k-60k
95
$60k-80k
98
$80k-100k
105
$100k-125k
99
$125k +
106
No College
88
College
102
Adv. Degree
104

Understand Swiffer Consumer Behavior

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Swiffer Basket Affinity & Size

brand
basket affinity
Lysol 9.6x
Febreze 9.2x
Clorox 8.6x
Cascade 7.5x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
337

Where is Swiffer Purchased?

channels
index
Beauty
5
Club
140
Dollar
259
Drug
59
Food
43
Gas & Convenience
6
Mass
136
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.2x
Huggies 1.2x
Birds Eye Steamfresh 1.2x
CoverGirl 1.2x

How Did They Pay?

method
index
Cash
76
Credit
104
Debit
105
Food Stamps
32

When is Swiffer Purchased?

day of week
Sun
17.4%
Mon
12.6%
Tue
12.3%
Wed
12.0%
Thu
12.3%
Fri
14.8%
Sat
18.7%
time of day
Morning
16.0%
Noon
19.6%
Afternoon
35.6%
Evening
23.4%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Swiffer consumers purchase?

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Why do Swiffer consumers try new brands?

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Where do Swiffer consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Swiffer Target Market

Arrow and target

Who actually buys Swiffer? Do these consumers match the intended target market of Swiffer?

Thought bubble

What motivates the target market to purchase Swiffer?

magnifying glass

What other target market should Swiffer look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us