Swiffer Consumer Insights

Who buys Swiffer?

A Swiffer consumer is generally very high income, Asian, and senior age. Swiffer consumers are more likely to purchase Swiffer during larger pantry stocking trips. Brands such as Lysol, Febreze, and Clorox also tend to be purchased in the same trip. See sample consumer insights data below.

Swiffer Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.98
% of Basket $ (median)
13.6%
Total Basket $ (median)
$73.52

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Swiffer Consumer Demographics

demographic
index
Female
101
Male
91
<24
118
25-34
111
35-44
94
45-54
93
55-64
99
65+
120
African American
91
Asian
158
Caucasian
94
Hispanic
107
demographic
index
Has Kids
93
No Kids
116
- $20k
96
$20k-40k
102
$40k-60k
95
$60k-80k
98
$80k-100k
105
$100k-125k
99
$125k +
106
No College
88
College
102
Adv. Degree
104

Understand Swiffer Consumer Behavior

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Swiffer Basket Affinity & Size

brand
basket affinity
Lysol 9.6x
Febreze 9.2x
Clorox 8.6x
Cascade 7.5x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
337

Where is Swiffer Purchased?

channels
index
Beauty
5
Club
140
Dollar
259
Drug
59
Food
43
Gas & Convenience
6
Mass
136
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.2x
Huggies 1.2x
Birds Eye Steamfresh 1.2x
CoverGirl 1.2x

How Did They Pay?

method
index
Cash
76
Credit
104
Debit
105
Food Stamps
32

When is Swiffer Purchased?

day of week
Sun
17.4%
Mon
12.6%
Tue
12.3%
Wed
12.0%
Thu
12.3%
Fri
14.8%
Sat
18.7%
time of day
Morning
16.0%
Noon
19.6%
Afternoon
35.6%
Evening
23.4%
Late
5.4%

About Our Swiffer Consumer Insights

How do we know who buys Swiffer? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Swiffer consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.