Swiffer Consumer Insights

Who buys Swiffer?

A Swiffer consumer is generally very high income, Asian, and senior age. Swiffer consumers are more likely to purchase Swiffer during larger pantry stocking trips. Brands such as Lysol, Febreze, and Clorox also tend to be purchased in the same trip. See sample consumer insights data below.

Swiffer Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$9.98
% of Basket $ (median)
13.6%
Total Basket $ (median)
$73.52

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Swiffer Consumer Demographics

demographic
index
Female
101
Male
91
<24
118
25-34
111
35-44
94
45-54
93
55-64
99
65+
120
African American
91
Asian
158
Caucasian
94
Hispanic
107
demographic
index
Has Kids
93
No Kids
116
- $20k
96
$20k-40k
102
$40k-60k
95
$60k-80k
98
$80k-100k
105
$100k-125k
99
$125k +
106
No College
88
College
102
Adv. Degree
104

Understand Swiffer Consumer Behavior

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Swiffer Basket Affinity & Size

brand
basket affinity
Lysol 9.6x
Febreze 9.2x
Clorox 8.6x
Cascade 7.5x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
337

Where is Swiffer Purchased?

channels
index
Beauty
5
Club
140
Dollar
259
Drug
59
Food
43
Gas & Convenience
6
Mass
136
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.2x
Huggies 1.2x
Birds Eye Steamfresh 1.2x
CoverGirl 1.2x

How Did They Pay?

method
index
Cash
76
Credit
104
Debit
105
Food Stamps
32

When is Swiffer Purchased?

day of week
Sun
17.4%
Mon
12.6%
Tue
12.3%
Wed
12.0%
Thu
12.3%
Fri
14.8%
Sat
18.7%
time of day
Morning
16.0%
Noon
19.6%
Afternoon
35.6%
Evening
23.4%
Late
5.4%

Get More Swiffer Data

Contact us for the latest Swiffer consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Swiffer consumers switch to?

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Why do consumers stop buying Swiffer products?

Store front

Which retailers do Swiffer shoppers prefer to shop at?

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What motivates consumers to try Swiffer products?

Research the Swiffer Target Market

Arrow and target

Who actually buys Swiffer? Do these consumers match the intended target market of Swiffer?

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What motivates the target market to purchase Swiffer?

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What other target market should Swiffer look at?

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Which other brands have a similar target market?

About Our Swiffer Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.