Swiss Consumer Insights

Who buys Swiss?

A Swiss consumer is generally very low income, Hispanic, and upper middle age. Swiss consumers are more likely to purchase Swiss during larger pantry stocking trips. Brands such as Taylor Farms, Del Monte, and Generic Pma also tend to be purchased in the same trip. See sample consumer insights data below.

Swiss Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
7.4%
Total Basket $ (median)
$40.36

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Swiss Consumer Demographics

demographic
index
Female
101
Male
89
<24
116
25-34
89
35-44
98
45-54
126
55-64
83
65+
78
African American
49
Asian
192
Caucasian
61
Hispanic
335
demographic
index
Has Kids
110
No Kids
78
- $20k
219
$20k-40k
101
$40k-60k
91
$60k-80k
91
$80k-100k
90
$100k-125k
89
$125k +
71
No College
139
College
95
Adv. Degree
79

Understand Swiss Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Swiss Basket Affinity & Size

brand
basket affinity
Taylor Farms 23.1x
Del Monte 11.6x
Generic Pma 8.7x
Skippy 6.5x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
187
Pantry Stocking (21+ Items)
223

Where is Swiss Purchased?

channels
index
Beauty
2
Club
512
Dollar
810
Drug
108
Food
53
Gas & Convenience
61
Mass
13
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.7x
Monster Energy 1.6x
Hawaiian Punch 1.6x
Marlboro 1.6x

How Did They Pay?

method
index
Cash
144
Credit
76
Debit
95
Food Stamps
157

When is Swiss Purchased?

day of week
Sun
16.2%
Mon
15.8%
Tue
15.0%
Wed
12.4%
Thu
11.8%
Fri
12.5%
Sat
16.3%
time of day
Morning
20.4%
Noon
16.4%
Afternoon
32.3%
Evening
26.6%
Late
4.3%

Get More Swiss Data

Contact us for the latest Swiss consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Swiss consumers switch to?

Stop sign

Why do consumers stop buying Swiss products?

Store front

Which retailers do Swiss shoppers prefer to shop at?

Sale sign

What motivates consumers to try Swiss products?

Research the Swiss Target Market

Arrow and target

Who actually buys Swiss? Do these consumers match the intended target market of Swiss?

Thought bubble

What motivates the target market to buy Swiss?

Magnifying glass

What other target market should Swiss look at?

Venn diagram

Which other brands have a similar target market?

About Our Swiss Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.