Swiss Consumer Insights

Who buys Swiss?

A Swiss consumer is generally very low income, Hispanic, and upper middle age. Swiss consumers are more likely to purchase Swiss during larger pantry stocking trips. Brands such as Taylor Farms, Del Monte, and Generic Pma also tend to be purchased in the same trip. See sample consumer insights data below.

Swiss Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
7.4%
Total Basket $ (median)
$40.36

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Swiss Consumer Demographics

demographic
index
Female
101
Male
89
<24
116
25-34
89
35-44
98
45-54
126
55-64
83
65+
78
African American
49
Asian
192
Caucasian
61
Hispanic
335
demographic
index
Has Kids
110
No Kids
78
- $20k
219
$20k-40k
101
$40k-60k
91
$60k-80k
91
$80k-100k
90
$100k-125k
89
$125k +
71
No College
139
College
95
Adv. Degree
79

Understand Swiss Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Swiss Basket Affinity & Size

brand
basket affinity
Taylor Farms 23.1x
Del Monte 11.6x
Generic Pma 8.7x
Skippy 6.5x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
187
Pantry Stocking (21+ Items)
223

Where is Swiss Purchased?

channels
index
Beauty
2
Club
512
Dollar
810
Drug
108
Food
53
Gas & Convenience
61
Mass
13
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.7x
Monster Energy 1.6x
Hawaiian Punch 1.6x
Marlboro 1.6x

How Did They Pay?

method
index
Cash
144
Credit
76
Debit
95
Food Stamps
157

When is Swiss Purchased?

day of week
Sun
16.2%
Mon
15.8%
Tue
15.0%
Wed
12.4%
Thu
11.8%
Fri
12.5%
Sat
16.3%
time of day
Morning
20.4%
Noon
16.4%
Afternoon
32.3%
Evening
26.6%
Late
4.3%

About Our Swiss Consumer Insights

How do we know who buys Swiss? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Swiss consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.