Swiss Miss Consumer Insights

Who buys Swiss Miss?

A Swiss Miss consumer is generally very high income, Caucasian, and upper middle age. Swiss Miss consumers are more likely to purchase Swiss Miss during larger pantry stocking trips. Brands such as Libby's, Pillsbury, and Swanson also tend to be purchased in the same trip. See sample consumer insights data below.

Swiss Miss Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.56
% of Basket $ (median)
4.3%
Total Basket $ (median)
$59.94

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Swiss Miss Consumer Demographics

demographic
index
Female
101
Male
93
<24
93
25-34
81
35-44
107
45-54
112
55-64
98
65+
109
African American
83
Asian
90
Caucasian
105
Hispanic
80
demographic
index
Has Kids
105
No Kids
89
- $20k
88
$20k-40k
93
$40k-60k
96
$60k-80k
98
$80k-100k
105
$100k-125k
106
$125k +
117
No College
94
College
99
Adv. Degree
109

Understand Swiss Miss Consumer Behavior

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Swiss Miss Basket Affinity & Size

brand
basket affinity
Libby's 3.5x
Pillsbury 3.5x
Swanson 3.4x
Maruchan Ramen 3.4x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
421

Where is Swiss Miss Purchased?

channels
index
Beauty
3
Club
138
Dollar
79
Drug
38
Food
105
Gas & Convenience
10
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.3x
Dannon Danimals 1.3x
YoCrunch 1.3x
Yoplait Light 1.2x

How Did They Pay?

method
index
Cash
97
Credit
104
Debit
97
Food Stamps
117

When is Swiss Miss Purchased?

day of week
Sun
15.8%
Mon
13.0%
Tue
12.9%
Wed
13.0%
Thu
12.4%
Fri
15.6%
Sat
17.4%
time of day
Morning
15.9%
Noon
17.1%
Afternoon
34.0%
Evening
26.9%
Late
6.0%

Get More Swiss Miss Data

Contact us for the latest Swiss Miss consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Swiss Miss consumers switch to?

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Why do consumers stop buying Swiss Miss products?

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Which retailers do Swiss Miss shoppers prefer to shop at?

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What motivates consumers to try Swiss Miss products?

Research the Swiss Miss Target Market

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Who actually buys Swiss Miss? Do these consumers match the intended target market of Swiss Miss?

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What motivates the target market to purchase Swiss Miss?

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What other target market should Swiss Miss look at?

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Which other brands have a similar target market?

About Our Swiss Miss Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.