Swiss Premium Consumer Insights

Who buys Swiss Premium?

A Swiss Premium consumer is generally very low income, Caucasian, and upper middle age. Swiss Premium consumers are more likely to purchase Swiss Premium during larger pantry stocking trips. Brands such as Utz, Dannon Danimals, and Sunbeam also tend to be purchased in the same trip. See sample consumer insights data below.

Swiss Premium Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.78
% of Basket $ (median)
7.8%
Total Basket $ (median)
$35.67

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Swiss Premium Consumer Demographics

demographic
index
Female
102
Male
78
<24
60
25-34
99
35-44
104
45-54
106
55-64
95
65+
64
African American
106
Asian
40
Caucasian
113
Hispanic
31
demographic
index
Has Kids
109
No Kids
80
- $20k
131
$20k-40k
99
$40k-60k
96
$60k-80k
127
$80k-100k
101
$100k-125k
82
$125k +
62
No College
150
College
94
Adv. Degree
71

Understand Swiss Premium Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Swiss Premium Basket Affinity & Size

brand
basket affinity
Utz 7.3x
Dannon Danimals 5.4x
Sunbeam 5.4x
Blue Bonnet 4.7x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
290

Where is Swiss Premium Purchased?

channels
index
Club
9
Dollar
748
Drug
29
Food
126
Gas & Convenience
21
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.3x
Perdue 2.0x
Gold Peak 1.9x
Sunny Meadow 1.9x

How Did They Pay?

method
index
Cash
195
Credit
76
Debit
66
Food Stamps
165

When is Swiss Premium Purchased?

day of week
Sun
18.3%
Mon
12.9%
Tue
12.3%
Wed
11.3%
Thu
11.9%
Fri
14.8%
Sat
18.5%
time of day
Morning
13.1%
Noon
15.4%
Afternoon
34.9%
Evening
29.9%
Late
6.7%

About Our Swiss Premium Consumer Insights

How do we know who buys Swiss Premium? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Swiss Premium consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.