Swiss Premium Consumer Insights

Who buys Swiss Premium?

A Swiss Premium consumer is generally very low income, Caucasian, and upper middle age. Swiss Premium consumers are more likely to purchase Swiss Premium during larger pantry stocking trips. Brands such as Utz, Dannon Danimals, and Sunbeam also tend to be purchased in the same trip. See sample consumer insights data below.

Swiss Premium Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.78
% of Basket $ (median)
7.8%
Total Basket $ (median)
$35.67

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Swiss Premium Consumer Demographics

demographic
index
Female
102
Male
78
<24
60
25-34
99
35-44
104
45-54
106
55-64
95
65+
64
African American
106
Asian
40
Caucasian
113
Hispanic
31
demographic
index
Has Kids
109
No Kids
80
- $20k
131
$20k-40k
99
$40k-60k
96
$60k-80k
127
$80k-100k
101
$100k-125k
82
$125k +
62
No College
150
College
94
Adv. Degree
71

Understand Swiss Premium Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Swiss Premium Basket Affinity & Size

brand
basket affinity
Utz 7.3x
Dannon Danimals 5.4x
Sunbeam 5.4x
Blue Bonnet 4.7x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
290

Where is Swiss Premium Purchased?

channels
index
Club
9
Dollar
748
Drug
29
Food
126
Gas & Convenience
21
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.3x
Perdue 2.0x
Gold Peak 1.9x
Sunny Meadow 1.9x

How Did They Pay?

method
index
Cash
195
Credit
76
Debit
66
Food Stamps
165

When is Swiss Premium Purchased?

day of week
Sun
18.3%
Mon
12.9%
Tue
12.3%
Wed
11.3%
Thu
11.9%
Fri
14.8%
Sat
18.5%
time of day
Morning
13.1%
Noon
15.4%
Afternoon
34.9%
Evening
29.9%
Late
6.7%

Get More Swiss Premium Data

Better understand Swiss Premium consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Swiss Premium consumers switch to?

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Why do consumers stop buying Swiss Premium products?

Store front

Which retailers do Swiss Premium shoppers prefer to shop at?

Sale sign

What motivates consumers to try Swiss Premium products?

Research the Swiss Premium Target Market

Arrow and target

Who actually buys Swiss Premium? Do these consumers match the intended target market of Swiss Premium?

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What motivates the target market to buy Swiss Premium?

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What other target market should Swiss Premium look at?

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Which other brands have a similar target market?

About Our Swiss Premium Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.