Swisspers Consumer Insights

Who buys Swisspers?

A Swisspers consumer is generally lower income, Caucasian, and adolescent age. Swisspers consumers are more likely to purchase Swisspers during larger pantry stocking trips. Brands such as CoverGirl, Neutrogena, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Swisspers Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.14
% of Basket $ (median)
3.3%
Total Basket $ (median)
$64.14

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Swisspers Consumer Demographics

demographic
index
Female
101
Male
87
<24
140
25-34
99
35-44
86
45-54
116
55-64
108
65+
122
African American
92
Asian
98
Caucasian
101
Hispanic
90
demographic
index
Has Kids
90
No Kids
122
- $20k
100
$20k-40k
111
$40k-60k
101
$60k-80k
100
$80k-100k
107
$100k-125k
95
$125k +
80
No College
110
College
101
Adv. Degree
85

Understand Swisspers Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Swisspers Basket Affinity & Size

brand
basket affinity
CoverGirl 9.4x
Neutrogena 9.1x
Olay 6.6x
Secret 6.4x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
398

Where is Swisspers Purchased?

channels
index
Beauty
270
Drug
6
Food
5
Mass
214
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.4x
Hawaiian Punch 1.4x
Ro-Tel 1.4x
Wrigley's Extra 1.4x

How Did They Pay?

method
index
Cash
85
Credit
96
Debit
119
Food Stamps
59

When is Swisspers Purchased?

day of week
Sun
18.1%
Mon
12.9%
Tue
12.9%
Wed
11.0%
Thu
11.6%
Fri
15.9%
Sat
17.4%
time of day
Morning
13.5%
Noon
17.1%
Afternoon
34.4%
Evening
27.1%
Late
8.0%

About Our Swisspers Consumer Insights

How do we know who buys Swisspers? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Swisspers consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.