Symphony Consumer Insights

Who buys Symphony? Symphony consumers are generally lower income, African American, and adolescent age. Symphony consumers are more likely to purchase Symphony during larger pantry stocking trips. Brands such as Hershey's, Kit Kat, and Cadbury also tend to be purchased in the same trip. Sample consumer insights data below.

Symphony Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
6.6%
Total Basket $ (median)
$30.23

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Symphony Consumer Demographics

demographic
index
Female
100
Male
104
<24
131
25-34
109
35-44
97
45-54
94
55-64
92
65+
87
African American
171
Asian
105
Caucasian
96
Hispanic
76
demographic
index
Has Kids
95
No Kids
110
- $20k
123
$20k-40k
134
$40k-60k
107
$60k-80k
125
$80k-100k
75
$100k-125k
62
$125k +
54
No College
110
College
104
Adv. Degree
68

Understand Symphony Consumer Behavior

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Symphony Basket Affinity & Size

brand
basket affinity
Hershey's 15.4x
Kit Kat 9.7x
Cadbury 9.4x
Reese's Peanut Butter Cups 6.4x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
252

Where is Symphony Purchased?

channels
index
Club
1
Dollar
10
Drug
221
Food
115
Gas & Convenience
31
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Powerade 1.6x
Hostess 1.6x
Fresh Selections 1.6x
Marlboro 1.6x

How Did They Pay?

method
index
Cash
129
Credit
84
Debit
93
Food Stamps
160

When is Symphony Purchased?

day of week
Sun
14.4%
Mon
13.0%
Tue
12.6%
Wed
13.3%
Thu
14.6%
Fri
16.4%
Sat
15.7%
time of day
Morning
11.5%
Noon
13.2%
Afternoon
33.1%
Evening
30.2%
Late
12.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Symphony consumers purchase?

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Why do Symphony consumers try new brands?

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Where do Symphony consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Symphony Target Market

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Who actually buys Symphony? Do these consumers match the intended target market of Symphony?

Thought bubble

What motivates the target market to purchase Symphony?

magnifying glass

What other target market should Symphony look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us