Symphony Consumer Insights

Who buys Symphony?

A Symphony consumer is generally lower income, African American, and adolescent age. Symphony consumers are more likely to purchase Symphony during larger pantry stocking trips. Brands such as Hershey's, Kit Kat, and Cadbury also tend to be purchased in the same trip. See sample consumer insights data below.

Symphony Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
6.6%
Total Basket $ (median)
$30.23

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Symphony Consumer Demographics

demographic
index
Female
100
Male
104
<24
131
25-34
109
35-44
97
45-54
94
55-64
92
65+
87
African American
171
Asian
105
Caucasian
96
Hispanic
76
demographic
index
Has Kids
95
No Kids
110
- $20k
123
$20k-40k
134
$40k-60k
107
$60k-80k
125
$80k-100k
75
$100k-125k
62
$125k +
54
No College
110
College
104
Adv. Degree
68

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Symphony Basket Affinity & Size

brand
basket affinity
Hershey's 15.4x
Kit Kat 9.7x
Cadbury 9.4x
Reese's Peanut Butter Cups 6.4x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
252

Where is Symphony Purchased?

channels
index
Club
1
Dollar
10
Drug
221
Food
115
Gas & Convenience
31
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Powerade 1.6x
Hostess 1.6x
Fresh Selections 1.6x
Marlboro 1.6x

How Did They Pay?

method
index
Cash
129
Credit
84
Debit
93
Food Stamps
160

When is Symphony Purchased?

day of week
Sun
14.4%
Mon
13.0%
Tue
12.6%
Wed
13.3%
Thu
14.6%
Fri
16.4%
Sat
15.7%
time of day
Morning
11.5%
Noon
13.2%
Afternoon
33.1%
Evening
30.2%
Late
12.1%

About Our Symphony Consumer Insights

How do we know who buys Symphony? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Symphony consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.