Symphony Consumer Insights

Who buys Symphony?

A Symphony consumer is generally lower income, African American, and adolescent age. Symphony consumers are more likely to purchase Symphony during larger pantry stocking trips. Brands such as Hershey's, Kit Kat, and Cadbury also tend to be purchased in the same trip. See sample consumer insights data below.

Symphony Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
6.6%
Total Basket $ (median)
$30.23

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Symphony Consumer Demographics

demographic
index
Female
100
Male
104
<24
131
25-34
109
35-44
97
45-54
94
55-64
92
65+
87
African American
171
Asian
105
Caucasian
96
Hispanic
76
demographic
index
Has Kids
95
No Kids
110
- $20k
123
$20k-40k
134
$40k-60k
107
$60k-80k
125
$80k-100k
75
$100k-125k
62
$125k +
54
No College
110
College
104
Adv. Degree
68

Understand Symphony Consumer Behavior

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Symphony Basket Affinity & Size

brand
basket affinity
Hershey's 15.4x
Kit Kat 9.7x
Cadbury 9.4x
Reese's Peanut Butter Cups 6.4x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
252

Where is Symphony Purchased?

channels
index
Club
1
Dollar
10
Drug
221
Food
115
Gas & Convenience
31
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Powerade 1.6x
Hostess 1.6x
Fresh Selections 1.6x
Marlboro 1.6x

How Did They Pay?

method
index
Cash
129
Credit
84
Debit
93
Food Stamps
160

When is Symphony Purchased?

day of week
Sun
14.4%
Mon
13.0%
Tue
12.6%
Wed
13.3%
Thu
14.6%
Fri
16.4%
Sat
15.7%
time of day
Morning
11.5%
Noon
13.2%
Afternoon
33.1%
Evening
30.2%
Late
12.1%

Get More Symphony Data

Better understand Symphony consumers with the latest demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do Symphony consumers switch to?

Stop sign

Why do consumers stop buying Symphony products?

Store front

Which retailers do Symphony shoppers prefer to shop at?

Sale sign

What motivates consumers to try Symphony products?

Research the Symphony Target Market

Arrow and target

Who actually buys Symphony? Do these consumers match the intended target market of Symphony?

Thought bubble

What motivates the target market to buy Symphony?

Magnifying glass

What other target market should Symphony look at?

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Which other brands have a similar target market?

About Our Symphony Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.