Systane Consumer Insights

Who buys Systane? Systane consumers are generally very high income, Asian, and senior age. Systane consumers are more likely to purchase Systane during larger pantry stocking trips. Brands such as Neutrogena, Olay, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Systane Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$14.99
% of Basket $ (median)
25.4%
Total Basket $ (median)
$59.11

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Systane Consumer Demographics

demographic
index
Female
97
Male
127
<24
119
25-34
70
35-44
85
45-54
95
55-64
179
65+
413
African American
103
Asian
241
Caucasian
88
Hispanic
94
demographic
index
Has Kids
74
No Kids
159
- $20k
67
$20k-40k
80
$40k-60k
93
$60k-80k
107
$80k-100k
101
$100k-125k
105
$125k +
144
No College
82
College
97
Adv. Degree
136

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Systane Basket Affinity & Size

brand
basket affinity
Neutrogena 12.1x
Olay 11.4x
Secret 10.4x
Listerine 9.7x
basket size
index
Urgent Need (1-2 Items)
45
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
197

Where is Systane Purchased?

channels
index
Beauty
31
Club
257
Dollar
95
Drug
296
Food
17
Gas & Convenience
2
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.6x
Listerine 1.5x
Oroweat 1.5x
Taylor Farms 1.4x

How Did They Pay?

method
index
Cash
87
Credit
130
Debit
90
Food Stamps
16

When is Systane Purchased?

day of week
Sun
15.8%
Mon
12.4%
Tue
12.5%
Wed
11.9%
Thu
13.5%
Fri
14.6%
Sat
19.3%
time of day
Morning
14.9%
Noon
20.4%
Afternoon
38.0%
Evening
23.1%
Late
3.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Systane consumers purchase?

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Why do Systane consumers try new brands?

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Where do Systane consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Systane Target Market

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Who actually buys Systane? Do these consumers match the intended target market of Systane?

Thought bubble

What motivates the target market to purchase Systane?

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What other target market should Systane look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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