T Marzetti Consumer Insights

Who buys T Marzetti?

A T Marzetti consumer is generally higher income, Caucasian, and senior age. T Marzetti consumers are more likely to purchase T Marzetti during larger pantry stocking trips. Brands such as Bolthouse Farms, TURKEY KNOB, and Green Giant also tend to be purchased in the same trip. Sample consumer insights data below.

T Marzetti Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.58
% of Basket $ (median)
4.8%
Total Basket $ (median)
$74.22

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

T Marzetti Consumer Demographics

demographic
index
Female
102
Male
82
<24
80
25-34
87
35-44
106
45-54
103
55-64
109
65+
113
African American
51
Asian
33
Caucasian
119
Hispanic
33
demographic
index
Has Kids
100
No Kids
99
- $20k
72
$20k-40k
78
$40k-60k
93
$60k-80k
107
$80k-100k
114
$100k-125k
121
$125k +
115
No College
84
College
100
Adv. Degree
117

Understand T Marzetti Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

T Marzetti Basket Affinity & Size

brand
basket affinity
Bolthouse Farms 5.6x
TURKEY KNOB 4.6x
Green Giant 4.1x
Fresh Selections 3.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
476

Where is T Marzetti Purchased?

channels
index
Club
0
Dollar
4
Drug
32
Food
137
Gas & Convenience
4
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Twizzlers 1.5x
Sweet Baby Ray's 1.4x
Nabisco Triscuit 1.4x
Snyders Of Hanover 1.4x

How Did They Pay?

method
index
Cash
93
Credit
113
Debit
93
Food Stamps
97

When is T Marzetti Purchased?

day of week
Sun
18.1%
Mon
12.5%
Tue
11.8%
Wed
11.4%
Thu
12.1%
Fri
15.2%
Sat
19.0%
time of day
Morning
14.4%
Noon
16.2%
Afternoon
35.2%
Evening
28.1%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do T Marzetti consumers purchase?

check mark

Why do T Marzetti consumers try new brands?

check mark

Where do T Marzetti consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the T Marzetti Target Market

Arrow and target

Who actually buys T Marzetti? Do these consumers match the intended target market of T Marzetti?

Thought bubble

What motivates the target market to purchase T Marzetti?

magnifying glass

What other target market should T Marzetti look at?

venn diagram

Which other brands have a similar target market?

About Our T Marzetti Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.