Tabasco Consumer Insights

Who buys Tabasco?

A Tabasco consumer is generally very low income, Asian, and adolescent age. Tabasco consumers are more likely to purchase Tabasco during larger pantry stocking trips. Brands such as French's, Starkist, and Vlasic also tend to be purchased in the same trip. See sample consumer insights data below.

Tabasco Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.69
% of Basket $ (median)
4.5%
Total Basket $ (median)
$59.35

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tabasco Consumer Demographics

demographic
index
Female
100
Male
102
<24
160
25-34
122
35-44
94
45-54
87
55-64
77
65+
76
African American
115
Asian
191
Caucasian
84
Hispanic
149
demographic
index
Has Kids
93
No Kids
116
- $20k
124
$20k-40k
121
$40k-60k
102
$60k-80k
98
$80k-100k
90
$100k-125k
85
$125k +
81
No College
104
College
103
Adv. Degree
83

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Tabasco Basket Affinity & Size

brand
basket affinity
French's 6.1x
Starkist 5.0x
Vlasic 4.6x
Ro-Tel 4.6x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
417

Where is Tabasco Purchased?

channels
index
Club
59
Dollar
23
Drug
17
Food
143
Gas & Convenience
23
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.5x
Gold Peak 1.4x
Nabisco Triscuit 1.3x
Huggies 1.3x

How Did They Pay?

method
index
Cash
121
Credit
91
Debit
93
Food Stamps
147

When is Tabasco Purchased?

day of week
Sun
17.6%
Mon
13.0%
Tue
12.5%
Wed
12.2%
Thu
11.3%
Fri
15.0%
Sat
18.5%
time of day
Morning
14.7%
Noon
16.7%
Afternoon
34.5%
Evening
27.2%
Late
6.9%

Get More Tabasco Data

Better understand Tabasco consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Tabasco consumers switch to?

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Why do consumers stop buying Tabasco products?

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Which retailers do Tabasco shoppers prefer to shop at?

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What motivates consumers to try Tabasco products?

Research the Tabasco Target Market

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Who actually buys Tabasco? Do these consumers match the intended target market of Tabasco?

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What motivates the target market to buy Tabasco?

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What other target market should Tabasco look at?

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Which other brands have a similar target market?

About Our Tabasco Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.