Taco Bell Consumer Insights

Who buys Taco Bell? A Taco Bell consumer is generally slightly lower income, African American, and adolescent age. Taco Bell consumers are more likely to purchase Taco Bell during larger pantry stocking trips. Brands such as Old El Paso, Mission (Foods), and Velveeta also tend to be purchased in the same trip. Sample consumer insights data below.

Taco Bell Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.88
% of Basket $ (median)
2.6%
Total Basket $ (median)
$72.42

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Taco Bell Consumer Demographics

demographic
index
Female
101
Male
91
<24
115
25-34
106
35-44
101
45-54
99
55-64
87
65+
61
African American
112
Asian
61
Caucasian
108
Hispanic
62
demographic
index
Has Kids
103
No Kids
92
- $20k
106
$20k-40k
109
$40k-60k
110
$60k-80k
107
$80k-100k
95
$100k-125k
89
$125k +
74
No College
122
College
99
Adv. Degree
79

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Taco Bell Basket Affinity & Size

brand
basket affinity
Old El Paso 12.7x
Mission (Foods) 5.1x
Velveeta 5.1x
Daisy's (Snacks) 5.0x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
504

Where is Taco Bell Purchased?

channels
index
Club
43
Dollar
86
Drug
17
Food
93
Gas & Convenience
7
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.5x
Armour 1.5x
Totino's Party Pizza 1.5x
Sunny Meadow 1.4x

How Did They Pay?

method
index
Cash
96
Credit
89
Debit
104
Food Stamps
183

When is Taco Bell Purchased?

day of week
Sun
17.2%
Mon
13.4%
Tue
12.8%
Wed
12.1%
Thu
11.9%
Fri
14.6%
Sat
17.9%
time of day
Morning
13.5%
Noon
16.6%
Afternoon
34.9%
Evening
28.5%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Taco Bell consumers purchase?

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Why do Taco Bell consumers try new brands?

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Where do Taco Bell consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

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The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

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Research the Taco Bell Target Market

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Who actually buys Taco Bell? Do these consumers match the intended target market of Taco Bell?

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What motivates the target market to purchase Taco Bell?

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What other target market should Taco Bell look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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