Taco Bell Consumer Insights

Who buys Taco Bell?

A Taco Bell consumer is generally slightly lower income, African American, and adolescent age. Taco Bell consumers are more likely to purchase Taco Bell during larger pantry stocking trips. Brands such as Old El Paso, Mission (Foods), and Velveeta also tend to be purchased in the same trip. See sample consumer insights data below.

Taco Bell Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.88
% of Basket $ (median)
2.6%
Total Basket $ (median)
$72.42

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Taco Bell Consumer Demographics

demographic
index
Female
101
Male
91
<24
115
25-34
106
35-44
101
45-54
99
55-64
87
65+
61
African American
112
Asian
61
Caucasian
108
Hispanic
62
demographic
index
Has Kids
103
No Kids
92
- $20k
106
$20k-40k
109
$40k-60k
110
$60k-80k
107
$80k-100k
95
$100k-125k
89
$125k +
74
No College
122
College
99
Adv. Degree
79

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Taco Bell Basket Affinity & Size

brand
basket affinity
Old El Paso 12.7x
Mission (Foods) 5.1x
Velveeta 5.1x
Daisy's (Snacks) 5.0x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
504

Where is Taco Bell Purchased?

channels
index
Club
43
Dollar
86
Drug
17
Food
93
Gas & Convenience
7
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.5x
Armour 1.5x
Totino's Party Pizza 1.5x
Sunny Meadow 1.4x

How Did They Pay?

method
index
Cash
96
Credit
89
Debit
104
Food Stamps
183

When is Taco Bell Purchased?

day of week
Sun
17.2%
Mon
13.4%
Tue
12.8%
Wed
12.1%
Thu
11.9%
Fri
14.6%
Sat
17.9%
time of day
Morning
13.5%
Noon
16.6%
Afternoon
34.9%
Evening
28.5%
Late
6.5%

About Our Taco Bell Consumer Insights

How do we know who buys Taco Bell? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Taco Bell consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.