Tai Pei Consumer Insights

Who buys Tai Pei?

A Tai Pei consumer is generally very low income, African American, and adolescent age. Tai Pei consumers are more likely to purchase Tai Pei during larger pantry stocking trips. Brands such as Marie Callender's, Banquet, and Totino's Party Pizza also tend to be purchased in the same trip. See sample consumer insights data below.

Tai Pei Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.98
% of Basket $ (median)
6.5%
Total Basket $ (median)
$76.97

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tai Pei Consumer Demographics

demographic
index
Female
99
Male
112
<24
150
25-34
101
35-44
88
45-54
118
55-64
99
65+
78
African American
115
Asian
65
Caucasian
107
Hispanic
63
demographic
index
Has Kids
93
No Kids
115
- $20k
163
$20k-40k
125
$40k-60k
126
$60k-80k
99
$80k-100k
88
$100k-125k
57
$125k +
41
No College
115
College
102
Adv. Degree
72

Understand Tai Pei Consumer Behavior

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Tai Pei Basket Affinity & Size

brand
basket affinity
Marie Callender's 9.4x
Banquet 6.8x
Totino's Party Pizza 6.4x
Totino's Pizza Rolls 6.2x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
467

Where is Tai Pei Purchased?

channels
index
Club
0
Dollar
2
Drug
6
Food
35
Gas & Convenience
3
Mass
192
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.7x
Sunbeam 1.6x
Red Baron 1.6x
Armour 1.6x

How Did They Pay?

method
index
Cash
91
Credit
82
Debit
102
Food Stamps
270

When is Tai Pei Purchased?

day of week
Sun
16.7%
Mon
13.8%
Tue
12.4%
Wed
12.5%
Thu
12.2%
Fri
15.0%
Sat
17.4%
time of day
Morning
12.6%
Noon
14.5%
Afternoon
32.8%
Evening
30.0%
Late
10.1%

Get More Tai Pei Data

Contact us for the latest Tai Pei consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Tai Pei consumers switch to?

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Why do consumers stop buying Tai Pei products?

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Which retailers do Tai Pei shoppers prefer to shop at?

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What motivates consumers to try Tai Pei products?

Research the Tai Pei Target Market

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Who actually buys Tai Pei? Do these consumers match the intended target market of Tai Pei?

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What motivates the target market to buy Tai Pei?

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What other target market should Tai Pei look at?

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Which other brands have a similar target market?

About Our Tai Pei Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.