Takis Consumer Insights

Who buys Takis?

A Takis consumer is generally very low income, Hispanic, and adolescent age. Takis consumers are more likely to purchase Takis during larger pantry stocking trips. Brands such as Cheetos, Kool-Aid, and Bar-S also tend to be purchased in the same trip. See sample consumer insights data below.

Takis Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.33
% of Basket $ (median)
5.9%
Total Basket $ (median)
$39.44

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Takis Consumer Demographics

demographic
index
Female
101
Male
91
<24
140
25-34
90
35-44
119
45-54
97
55-64
50
65+
42
African American
186
Asian
121
Caucasian
67
Hispanic
327
demographic
index
Has Kids
125
No Kids
43
- $20k
142
$20k-40k
116
$40k-60k
106
$60k-80k
93
$80k-100k
85
$100k-125k
86
$125k +
82
No College
138
College
98
Adv. Degree
65

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Takis Basket Affinity & Size

brand
basket affinity
Cheetos 6.0x
Kool-Aid 5.0x
Bar-S 4.7x
Totino's Pizza Rolls 4.6x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
337

Where is Takis Purchased?

channels
index
Club
58
Dollar
28
Drug
70
Food
109
Gas & Convenience
86
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.7x
Monster Energy 1.7x
Starbucks Frappuccino 1.7x
Arizona (Beverage) 1.6x

How Did They Pay?

method
index
Cash
131
Credit
59
Debit
103
Food Stamps
276

When is Takis Purchased?

day of week
Sun
17.2%
Mon
13.1%
Tue
12.8%
Wed
12.5%
Thu
12.8%
Fri
14.7%
Sat
17.0%
time of day
Morning
11.7%
Noon
12.1%
Afternoon
34.7%
Evening
33.4%
Late
8.1%

About Our Takis Consumer Insights

How do we know who buys Takis? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Takis consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.