Talk O' Texas Consumer Insights

Who buys Talk O' Texas? A Talk O' Texas consumer is generally slightly lower income, Caucasian, and older age. Talk O' Texas consumers are more likely to purchase Talk O' Texas during larger pantry stocking trips. Brands such as Libby's, Vlasic, and Ro-Tel also tend to be purchased in the same trip. Sample consumer insights data below.

Talk O' Texas Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.97
% of Basket $ (median)
3.4%
Total Basket $ (median)
$87.77

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Talk O' Texas Consumer Demographics

demographic
index
Female
99
Male
109
<24
109
25-34
91
35-44
80
45-54
135
55-64
136
65+
94
African American
70
Asian
34
Caucasian
117
Hispanic
30
demographic
index
Has Kids
90
No Kids
123
- $20k
110
$20k-40k
92
$40k-60k
136
$60k-80k
98
$80k-100k
93
$100k-125k
79
$125k +
79
No College
119
College
99
Adv. Degree
83

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Talk O' Texas Basket Affinity & Size

brand
basket affinity
Libby's 10.2x
Vlasic 9.8x
Ro-Tel 7.3x
Bush's Best 6.5x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
22
Fill Up (11-20 Items)
100
Pantry Stocking (21+ Items)
597

Where is Talk O' Texas Purchased?

channels
index
Drug
5
Food
75
Mass
163
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 2.1x
Sunny Meadow 1.8x
Blue Bonnet 1.8x
Sunbeam 1.7x

How Did They Pay?

method
index
Cash
92
Credit
78
Debit
121
Food Stamps
148

When is Talk O' Texas Purchased?

day of week
Sun
17.5%
Mon
16.9%
Tue
12.0%
Wed
10.9%
Thu
12.0%
Fri
12.9%
Sat
17.8%
time of day
Morning
10.9%
Noon
17.3%
Afternoon
36.5%
Evening
27.5%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Talk O' Texas consumers purchase?

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Why do Talk O' Texas consumers try new brands?

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Where do Talk O' Texas consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Talk O' Texas Target Market

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Who actually buys Talk O' Texas? Do these consumers match the intended target market of Talk O' Texas?

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What motivates the target market to purchase Talk O' Texas?

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What other target market should Talk O' Texas look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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