Talking Rain Consumer Insights

Who buys Talking Rain?

A Talking Rain consumer is generally very high income, Caucasian, and senior age. Talking Rain consumers are more likely to purchase Talking Rain during larger pantry stocking trips. Brands such as Boars Head, Post Honey Bunches Of Oats, and Dixie also tend to be purchased in the same trip. See sample consumer insights data below.

Talking Rain Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
5.7%
Total Basket $ (median)
$43.48

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Talking Rain Consumer Demographics

demographic
index
Female
100
Male
101
<24
72
25-34
65
35-44
95
45-54
133
55-64
138
65+
198
African American
94
Asian
61
Caucasian
109
Hispanic
66
demographic
index
Has Kids
93
No Kids
116
- $20k
72
$20k-40k
74
$40k-60k
81
$60k-80k
104
$80k-100k
108
$100k-125k
124
$125k +
145
No College
81
College
100
Adv. Degree
125

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Talking Rain Basket Affinity & Size

brand
basket affinity
Boars Head 8.4x
Post Honey Bunches Of Oats 8.2x
Dixie 7.8x
Ziploc 6.7x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
192
Pantry Stocking (21+ Items)
352

Where is Talking Rain Purchased?

channels
index
Beauty
4
Club
266
Dollar
84
Drug
47
Food
112
Gas & Convenience
41
Mass
64
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 2.0x
Fresh Express 1.6x
Snyders Of Hanover 1.6x
Almond Breeze 1.6x

How Did They Pay?

method
index
Cash
92
Credit
108
Debit
101
Food Stamps
80

When is Talking Rain Purchased?

day of week
Sun
17.7%
Mon
12.8%
Tue
11.9%
Wed
11.4%
Thu
12.3%
Fri
14.8%
Sat
19.1%
time of day
Morning
14.6%
Noon
18.1%
Afternoon
36.8%
Evening
26.1%
Late
4.4%

About Our Talking Rain Consumer Insights

How do we know who buys Talking Rain? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Talking Rain consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.